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SMSActive

Blog: Technology

What's Changing on WhatsApp: Usernames, New IDs, and What It Means for You

Meta's upcoming WhatsApp changes introduce usernames and a new Business-Scoped User ID (BSUID). Here's what Community customers need to know, and what to do today.

Blog

What's Changing on WhatsApp: Usernames, New IDs, and What It Means for You

The Political Campaign's Secret Weapon Is Already in Your Pocket

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How SMS Marketing Builds Better Customer Profiles with First- and Zero-Party Data

Why Sending Marketing Texts From Your Phone Is Quietly Failing You

Managing Quiet Hours: Sending Text Marketing Messages & State Specific Requirements

The Modern Marketing Paradox: When More Channels Cause Audience Fragmentation

SMS Testing Is Good. Learning From Your Audience Is Better.

The Power of SMS Surveys: A Smarter Way to Collect Instant Feedback

The Engagement Engine: How Smarter Messaging Compounds Over Time

How to Build an SMS Marketing Strategy That Actually Drives Engagement

Personalization at Scale: How the Right Message at the Right Time Builds Fandom

What “Good” SMS List Growth Looks Like and How to Get There

The Brand Relationship Layer You’ve Been Missing

The CPG Marketing Imperative: Why CPG Brands Need Smart Direct Consumer Connection Now

Conversational SMS Marketing: Turning Bulk Messages Into Two-Way Conversations

Why SMS Is the Missing Play in Your Fan Engagement Strategy

Live Event Marketing: How Venues Drive Ticket Sales and Gain Audience Insights with SMS

From Booth Traffic to Long-Term Growth: How Manufacturers Use SMS to Win at Trade Shows

How Comedy Pros Keep the Crowd Engaged After the Show

WhatsApp Opt-Ins: Requirements, Risks, and Recommended Approaches

Why Texting May Be the Most Underrated Tool in Public Service

Know Who You're Texting: Audience Data and Segmentation Strategies

How Text Marketing Converts Holiday Traffic into Year-Round Loyalty

SMS Marketing Review: 2025 Recap and 2026 Trends

2026 SMS Calendar: Holidays, Key Dates & Text Marketing Tips

Timely, Personalized Follow-Ups Can Double or Triple Your Campaign Conversion Rates

Boost Team Engagement & Internal Communications with Text Alerts

Text Marketing Transforms Guest Engagement in the Restaurant Industry

Expand Customer Conversations with Joined a Subcommunity Flow

Push Notifications Are Getting Muted: Here’s What to Do Instead

From Pop Stars to Blockbusters: How Audio Messaging Boosts Fan Engagement

Mastering Two-Way Conversations: Unleashing Personalization with Branching Logic in Flows

Data-Driven Marketing: Smart Text Wins Over Social Media Guesswork

Why Manufacturers Are Turning to SMS for Value Chain Alignment

The Community Summer of Flows

Rethinking Political Texting: How To Build Smarter Campaigns For Lasting Support

Customer Retention with Text: Why SMS Is Your Secret to Keeping Customers Coming Back

WhatsApp’s New Translation Feature Brings Global Fans Even Closer

Why ‘Text Us’ Is the New ‘Buy Now’

How to Turn Black Friday & Cyber Monday Texts into Real Relationships (and Revenue)

The Benefits of SMS Marketing as AI Disrupts Traditional Search

SMS Automation Made Simple: How to Send Automated Texts That Drive Engagement & Results

Personalized SMS Marketing Made Simple: Community Texting Strategies That Scale

What Marketers Need to Know About iOS 26: Unknown Sender Inbox and More

Unlock Audience Growth: 4 Ways Creators Are Winning with Text Message Marketing

[UPDATED] What the New Texas SB 140 Expansion to SMS/MMS Means for Your Marketing Efforts

Back-to-School Marketing That Sells (and Sticks): Text Smart and Convert Shoppers into Loyal Customers

Yotpo Is Exiting SMS: What You Should Look For In an SMS Marketing Platform

Why Retail Marketing Needs Community: The Power of Personal Connection

’MMS Messaging Needs To Be Enabled' - A How-To

9 Key Functionalities to look for in your messaging engagement platform

Add a "Text" Button to Your Instagram Profile

Best Practices for SMS Marketing: 4 Do's & Don'ts

Blocked Messages and How To Retrieve Them

Expand Your Reach Internationally with Community’s WhatsApp Integration

Green Texts Vs. Blue Texts: Which Is Better?

How Community.com Ensures TCPA Compliance and Builds Trust with Customers

How Do I Know If My Text Message Was Read?

How SMS Scores Points in Fan Engagement

How To Like A Text Message On Android

Quick & Easy SMS Wins for Black Friday & Cyber Monday

Rethinking Retail Engagement: Why Property Managers Should Embrace Conversational SMS

Top 5 Reasons to Use SMS Marketing

Turn Realized Value into Real Growth: How Community Helps You Win After the Sale

Understand Customer Value and How to Maximize ROI

What Is a Text Messaging Platform?

What is A2P 10DLC, Short Codes, and Toll-Free Messaging

What Is Conversational Marketing?

What is RCS Messaging and Why It Matters

What Is SMS Text Messaging & How Do I Use It?

What Is Zero-Party Data and How to Use It for SMS Marketing

Why SMS Messaging, Done Right, is the Secret Weapon for Political Campaigns

Turn Community into your best performing channel