How a 5-Year-Old Super Bowl Ad Reveals The Truth About Your Sports Marketing Footprint
This blog post highlights Facebook’s 2020 Super Bowl ad promoting Facebook Groups to rebuild community connections. This mirrors challenges faced by sports marketers, balancing engagement and revenue in a fragmented digital space. As social media costs rise, platforms like TikTok, Discord, and SMS marketing, led by Community, offer new ways to build authentic connections with fans, especially younger audiences.