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If your marketing campaigns still rely on 'Buy Now' as your main CTA, you may be leaving serious money (and valuable relationships) on the table.
In today’s oversaturated marketing environment, brands that stand out are the ones driving more than just sales. They are cultivating communities of loyal fans and fostering deeper, long-lasting relationships with consumers who turn into brand advocates.
That’s what SMS unlocks. Two-way conversations so customers feel like they’re chatting with their favorite brand rather than being blasted by them. That’s what drives real engagement. And yes, higher conversions.
When you prompt someone to click ‘Buy Now’, you’re pushing them to complete a transaction. But if that person isn’t ready to buy at that moment, you’ve lost them. On the other hand, when you invite someone to text your brand, you create an open channel, for ongoing engagement, nurturing, trust, until they are ready to buy.
This single CTA shift lets you:
“Buy now” may close a sale. “Text us” creates a connection for many more. By texting, you're reaching them at the most frictionless, conversion-friendly moment right on their phone.
Because SMS cuts through the noise, it sees much higher engagement levels compared to traditional channels. At Community, we’ve seen first-hand that, when done right, SMS marketing sees open rates of 98% and average click rates of 45%. Compare that to email marketing open rates falling below 38% and click rates under 1.3% on average.
E-mail inboxes get cluttered and, with Gmail filtering emails to its promotional tab making it harder for brands to land users’ primary tab, SMS is no longer just an alternative. It’s a major advantage.
But the real magic? It’s not just about making your message seen but making them matter, with smarter targeting, personalized content, and continuous engagement.
The result is fewer texts, but more targeted and high-converting ones. That’s why “text us” is a much better CTA than “buy now”.
Demo the Community experience and see how we help brands like yours move from one-way marketing to mutual connection.
Get started with Community