Community Webinars

Most spirits brands never meet the people who drink them. Distributors and retailers sit in between, or the brand story gets lost somewhere on the shelf.

Weber Ranch Vodka decided to close that gap. To introduce a vodka made from 100% Blue Weber Agave, the team needed a way to tell its story straight to fans, so they made texting a core marketing channel. Then they took it further with Tex, an AI mixologist who chats with members over text, sharing cocktail recipes, product details, and where to buy a bottle nearby. In its first six months, Tex held more than 4,000 conversations, and over 57% of those fans came back to talk again.

In this 45-minute webinar, Katie Kirkpatrick, Senior Vice President of Marketing at Weber Ranch, joins Community co-hosts Michelle Genser and Jessica Lynn to share why the brand bet on texting, how Tex came to life, what's new in Tex V2, and where it's headed next.

We'll also show how texting works well beyond alcohol. Any brand that depends on distributors, retailers, or other partners to reach its customers can use the same approach to build a direct relationship and make that audience its own, the way Weber Ranch did.

You'll walk away with:

How do you keep people talking about your movie three months after it comes out, when you don't have blockbuster money to spend?

That was the problem facing the team behind Obsession. Ty Budde of Super Objective realized the team didn't have the marketing budget to outspend the big studios during the summer blockbuster season. So, he gave fans a way to stay inside the story instead by texting the main character and “obsessed” girlfriend, Nikki. And it paid off with an 81% response rate and 57% click-to-ticketing of 400,000 fans that still text Nikki today.

Spend 45 minutes with Ty, along with Matt Perl and Michelle Genser from Community, and hear why the phone is now the most valuable screen in movie marketing. You’ll walk away knowing the same strategies that helped Obsession, like:

Your members tell you something every time they engage. And it's easy with Community to use those signals so your next campaign feels like it was written for the person reading it.

This on-demand session shows what makes a text feel personal, and how brands using Community turn small signals into campaigns that land with the right people.

Watch the webinar and learn:

Every brand is chasing the same shoppers this year, and the ones who win aren't the ones with the biggest discount. They're the ones who started building a real relationship with their audience before the rush even began.

This webinar is about getting your texting strategy in place now, so by the time BFCM hits, you already know what your members want and how to talk to them about it.

Here's what you'll walk away with:

We have shipped a lot of updates this year, and when you are busy running your program, it is easy to lose track of what is new, what's coming, and what it can do for you.

So Community recapped the updates from the first half of 2026 and what's coming the rest of the year to help improve your program.

You'll learn:

Your audience is already handing over their phone number and saying yes to your texts. Community makes sure that moment turns into a real member instead of getting lost.

This on-demand session shows how to connect any sign-up source you already use, from Shopify to HubSpot to a simple Google Form, so every opt-in flows into Community on its own.

You'll also hear from Zawyer Sports on how connecting Community with Zapier helps them grow their member base and drive ticket sales.

Watch the webinar and learn:

Your audience is ready to text. And it's easy with Community to show up in the right place, at the right time.

This on-demand session shows how to turn your website, social channels, QR codes, products, and live moments into simple entry points for building your text audience.

Watch the webinar and learn:

Most messaging programs go quiet between campaigns. Community's automations keep your members engaged even after the original send.

This on-demand session shows how brands use Flows, Community's automations, to respond to member behavior automatically. The right message goes out at the right moment without anyone lifting a finger.

You'll learn how automations build more consistent member experiences, plus practical ideas you can apply to your own program right away.

What you'll learn:

Nobody wants another pitch. Nobody wants another promotional email they didn't ask for. What people actually want is someone worth listening to from someone they trust.

Phil Lakin figured that out.

As Director of AI Transformation at Zapier, and dare we say industry evangelist, Phil uses Community to do something most professionals never think to do: he just shows up and adds value. Industry events. Networking ideas. Books worth reading. Insights worth sharing. No agenda. No pitch. Just good information from someone who knows his field.

And because he never wastes his audience's time, they actually look forward to hearing from him. They think of him as someone in their corner. And when they're finally ready to use Zapier, they reach back out to Phil, not their sales rep. The result? Millions in pipe. Because he earned their trust.

In this webinar, Phil will share exactly how he built that relationship channel using Community and why any company evangelist or influencer can do the same thing in support of their sales team.

You'll learn:

Better targeting starts with better input. Our latest feature, Campaign Surveys, opens the doors for improved segmentation and follow-up.

If you want to see what's possible or already have access, this session walks you through how to use Surveys effectively.

2026 is here and SMS marketing doesn't look the way it used to. One-way blasts are fading, audiences expect conversation, and the brands that win are building real relationships through text.

Whether you're already using SMS or just starting to explore it, this session will help you understand where the channel is headed, and how to stay ahead.

Derek Skaletsky, Community's Chief Product Officer, and the Community team share our Q3 Product Updates, the first in an ongoing series designed to keep you in the know, ahead of the curve, and maximizing every campaign.

In this session, we'll walk you through the latest enhancements and how to put them to work:

Have you been thinking about investing in an SMS strategy? With SMS, you can create personalized, two-way relationships that keep customers engaged and buying long after the holiday rush.

It's not too late. Give yourself the gift of Community this holiday season and ramp your holiday gift giving strategy.

Discover how leading restaurant marketers are using texting to drive repeat visits and lasting loyalty.

In this exclusive webinar, you'll hear from industry pros who are cutting through the noise with direct, two-way messaging. Learn the proven strategies restaurants and QSRs are using to boost ROI, increase visit frequency, and turn casual diners into loyal fans. Plus walk away with actionable campaign ideas you can put to work right away.

In this three part webinar series you will learn all about how to leverage the great functionality in Community to achieve community growth, engagement, automation and data capture.

In this 301 level webinar we highlight key strategies for how to invest to grow your community and give a few examples. We also cover the 5 top ways to deliver value to your community members.

In this three part webinar series you will learn all about how to leverage the great functionality in Community to achieve community growth, engagement, automation and data capture.

In this 201 level webinar we cover more advanced concepts about how to grow your community by sharing your number, and ways to drive ongoing conversations with clustering and keyword flows.

In this three part webinar series you will learn all about how to leverage the great functionality in Community to achieve community growth, engagement, automation and data capture.

In this 101 level webinar we cover some basic ideas about how to grow your community using basic functionality like welcome flows, dynamic variables, segmentation and website integration to get the most out of your text marketing.