June 2, 2026 @ 2PM Eastern
Nobody wants another pitch. Nobody wants another promotional email they didn't ask for. What people actually want is someone worth listening to from someone they trust.
Phil Lakin figured that out.
As Director of AI Transformation at Zapier, and dare we say industry evangelist, Phil uses Community to do something most professionals never think to do: he just shows up and adds value. Industry events. Networking ideas. Books worth reading. Insights worth sharing. No agenda. No pitch. Just good information from someone who knows his field.
And because he never wastes his audience's time, they actually look forward to hearing from him. They think of him as someone in their corner. And when they're finally ready to use Zapier, they reach back out to Phil, not their sales rep. The result? Millions in pipe. Because he earned their trust.
In this webinar, Phil will share exactly how he built that relationship channel using Community and why any company evangelist or influencer can do the same thing in support of their sales team.
You'll learn:
