The smarter way to segment and engage
Group your audience by interests, behaviors, and traits to connect with them in more personal, powerful ways. Subcommunities are the secret sauce to personalized conversations, helping you organize your audience based on how they interact, what they care about, and who they are, so you can send them the right messages at the right time.
Overview
Know who you're talking to, and exactly how to reach them
Whether you're tagging superfans, segmenting by location, or grouping by engagement level, every subcommunity is built from rich member profiles, so each message lands with the right people in the right context.
Member Profile
Sarah Mitchell
Los Angeles, CA · 29
Details
Age
29
Birthday
Mar 14, 1996
Gender Identity
Female
Location
Los Angeles, CA
Last Activity
2 hours ago
Subcommunities
Capabilities
Subcommunities capabilities
Subcommunities
Easily group your community members into subcommunities and segments to enable personalized conversations based on interests and behavior.
Automatic Response Clustering
Automatically group members based on behavior, actions, and attributes, no manual sorting required. Then easily add clusters of people to existing or new subcommunities.
Zero and First Party Data
Community keeps track of zero party data like age, gender, and location. Collect any custom member data to help drive better campaigns. Create subcommunities and send personalized messages based on profile data.
Subcommunity Based Flows
Create flows to engage with subcommunities, or automatically add members to subcommunities based on flows.
Why Subcommunities
Smarter segmentation, deeper engagement
Target the Right People
Send messages that resonate by grouping your audience based on behavior, interests, geography, or clusters.
Personalize at Scale
Segment your Community so each person gets messages that feel tailor-made, without manual work.
Know Your Audience
Get deeper insights into who your audience is and how they engage with you over time.
Build Micro-Communities
From superfans to VIPs to casual followers, engage each group differently to deepen relationships.
Turn Community into your best performing channel
The most innovative companies lean
on Community to turn engagement into action.