3 Steps to Audience Growth & Impact Webinar

In a recent three-part webinar series, we reviewed new product capabilities and ways brands connect with their audience using Community. At the center of it all? Smart, personalized SMS marketing that is intentional and feels personal, even at scale.

In case you missed it, or just need a recap, here is what you’ll learn from each of the webinars:

101: Just getting started?
This is your intro session. We walk through the details of a successful  launch, from setting up your presence to managing your first send.

201: Using Community but feeling stuck?
This session is about reigniting momentum. Learn how to refresh your strategy, optimize what’s working, and re-engage your audience.

301: Ready to go pro?
For power users looking to go even deeper, we cover advanced features, expert tactics, and new capabilities that will elevate your community to the next level.

Whether you’re just getting started or looking to level up your SMS strategy, here are some of the biggest takeaways from all three webinars.

Personalized Onboarding That Scales

First impressions matter. Once someone joins your Community, the welcome experience says a lot about your brand. Being strategic about your first conversations will set you up for success in the long run. 

In the second webinar, we walk you through how to set up rules in your automated flows to route each new member to a tailored journey. It’s data-driven messaging​ at its finest.

Let’s say you have three distinct groups of members:

• Fans signing up for tour updates
  
  
• Participants of a giveaway
  
  
• People interested in upcoming events

Instead of building three separate welcome series, you can build one single flow that automatically branches out based on their behavior, with no manual effort after setup.

It’s thoughtful, efficient, and sets the tone for better engagement down the line.

Zero-Party Data in Action

Authentic connection starts with understanding and that begins by asking the right questions. The first webinar walks you through real-world campaigns that create fun, high-engagement moments with fans.

This is the power of zero-party data: insights your audience chooses to share. From favorite foods to travel plans, these preferences create a foundation for personalized interactions that feel more like conversations than marketing.

When combined with Community’s smart automation tools like response-triggered Flows and Clustering, you can craft messages that feel personal, relevant, and timely, without adding complexity behind the scenes.

Smarter Segments With Custom Member Data

Here’s where things get even more powerful. You’re no longer limited to keyword triggers or replies. Community now lets you upload custom member data directly into the platform via CSV files. That means you can layer in rich insights from your CRM or other sources and turn them into hyper-personalized messaging. Here are a few powerful examples:

• Purchase history: Target based on buying behavior like order frequency, recency, preferences, or average spend.
  
  
• Membership status: Distinguish between new members vs long-time VIPs, or single ticket buyers vs season pass holders for a more personalized approach.
  
  
• Donor levels: Tailor your outreach based on past contributions to nonprofits, fundraisers, or political campaigns.
  
  
• Loyalty program tiers: Recognize and reward your most loyal members with exclusive content or perks.
  
  
• Email engagement: Sync email data to align SMS with existing engagement patterns. Keep hot leads warm and re-engage the quiet ones.
  
  
• Reservation history: Restaurants can re-engage past diners with feedback requests or special invitations.  

Combine these data points with additional demographic filters like age and location to deliver messages that land exactly where they should.

Think: a VIP invite for big spenders, a thank-you text for recent donors, or a discount offer for first-time buyers, all automatically routed to the right person with zero manual sorting. It saves you time and makes your campaign that much more efficient.

Plug and Play with Zapier

Another standout: With our Zapier integration, you can easily automate new subscriber onboarding when you hook it up to your forms, email tools, or CRM. Based on their behavior, they’re instantly added to the right sub-community or campaign.

For example:

• A fan buys a ticket → they’re added to your “event attendees” flow
  
  
• Someone signs up for your newsletter → they receive a custom welcome series
  
  
• A VIP customer fills out a form → they’re tagged and messaged accordingly
  
  

No spreadsheets. Just seamless onboarding and personalized messaging from day one.

The Big Picture

Across all three sessions, the message was clear: personalized SMS marketing isn’t just nice to have, it’s essential. And with the right setup, it’s not hard to do.

• Use zero-party data to deepen your understanding of your Community members
  
  
• Upload custom member data to level up segmentation and personalization
  
  
• Automate list growth and make use of integrations like Zapier
  
  
• Personalize flows with if/else paths
  
  
• Reach out if you have questions. We’re here to help

The best marketing doesn’t feel like marketing at all. It feels like a conversation. Community helps you have more of them.

Want in?

Text “join” to 323-310-2202 to receive updates on future webinars and helpful tips. Or just say “hey.” We’d love to hear what you’re building.