Trends & Insights articles
Articles tagged trends & insights from the Community blog.
SMS
Email
WhatsApp
Push
Trends & InsightsBest PracticesTechnology
The Modern Marketing Paradox: When More Channels Cause Audience Fragmentation
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Replies by hour
Trends & InsightsBest Practices
SMS Testing Is Good. Learning From Your Audience Is Better.
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Subscribers
48,210
Trends & InsightsBest Practices
The Engagement Engine: How Smarter Messaging Compounds Over Time
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Performance
Sent120k
Opened110k
Clicked41k
Trends & InsightsBest PracticesTechnology
How to Build an SMS Marketing Strategy That Actually Drives Engagement
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Community
Hey Sarah! Your front-row pre-sale opens at 10am
Delivered
Trends & InsightsBest PracticesTechnology
Personalization at Scale: How the Right Message at the Right Time Builds Fandom
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Quick one, what should we make next?
Bring back the lemon one
On it. Saving you a case 🍋
Trends & InsightsBest PracticesTechnology
Conversational SMS Marketing: Turning Bulk Messages Into Two-Way Conversations
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Community
Pre-sale opens at noon, you're in early
🔥 see you there
Trends & InsightsBest PracticesSports
Why SMS Is the Missing Play in Your Fan Engagement Strategy
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Audience mix
Trends & InsightsBest Practices
Know Who You're Texting: Audience Data and Segmentation Strategies
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3.4×
Repeat orders
Trends & InsightsBest Practices
How Text Marketing Converts Holiday Traffic into Year-Round Loyalty
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Blocked
Trends & InsightsBest PracticesTechnology
Blocked Messages and How To Retrieve Them
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Trends 2026
Trends & InsightsBest PracticesTechnology
SMS Marketing Review: 2025 Recap and 2026 Trends
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Muted
Trends & InsightsBest PracticesTechnology
Push Notifications Are Getting Muted: Here’s What to Do Instead
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Voice memo, 0:42
Trends & InsightsTechnologyMusic+1
From Pop Stars to Blockbusters: How Audio Messaging Boosts Fan Engagement
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Performance
Sent120k
Opened110k
Clicked41k
Trends & InsightsBest PracticesTechnology
Data-Driven Marketing: Smart Text Wins Over Social Media Guesswork
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5×
Lifetime value lift
Trends & InsightsBest Practices
Customer Retention with Text: Why SMS Is Your Secret to Keeping Customers Coming Back
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Trends & InsightsTechnologyMusic
WhatsApp’s New Translation Feature Brings Global Fans Even Closer
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Buy Now→Text Us
Conversation = conversion
Trends & InsightsTechnologyRetail
Why ‘Text Us’ Is the New ‘Buy Now’
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4.1×
BFCM revenue per send
Trends & InsightsBest Practices
How to Turn Black Friday & Cyber Monday Texts into Real Relationships (and Revenue)
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AI
"best skincare for sensitive skin"
↓ 32%↓
Text us, we'll match you in 2 min
+58%Trends & InsightsTechnology
The Benefits of SMS Marketing as AI Disrupts Traditional Search
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Sarah · VIPAlex · NewJamie · CartRiley · Loyal
Trends & InsightsBest Practices
Personalized SMS Marketing Made Simple: Community Texting Strategies That Scale
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iOS 26
Known Senders
Unknown Senders
Spam
Trends & InsightsTechnology
What Marketers Need to Know About iOS 26: Unknown Sender Inbox and More
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SB 140
Trends & InsightsBest PracticesTechnology+1
[UPDATED] What the New Texas SB 140 Expansion to SMS/MMS Means for Your Marketing Efforts
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Blue · Green
Trends & InsightsTechnology
Green Texts Vs. Blue Texts: Which Is Better?
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Community
Tip-off in 30 minutes, your seat is row 12
On my way 🏀
Trends & Insights
How SMS Scores Points in Fan Engagement
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5
Reasons inside
Trends & InsightsBest Practices
Top 5 Reasons to Use SMS Marketing
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Quick one, what should we make next?
Bring back the lemon one
On it. Saving you a case 🍋
Trends & Insights
What Is Conversational Marketing?
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Survey
What are you shopping for?
For me62%
Gift28%
Just looking10%
Trends & InsightsTechnology
What Is Zero-Party Data and How to Use It for SMS Marketing
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SMSActive
WhatsApp
Email
Trends & InsightsTechnology
Yotpo Is Exiting SMS: What You Should Look For In an SMS Marketing Platform
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Community
First-day fits, 20% off your favorites 🎒
Delivered
Trends & Insights
Back-to-School Marketing That Sells (and Sticks): Text Smart and Convert Shoppers into Loyal Customers
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RCS
VerifiedRich mediaRead receiptsReply suggestions
Trends & InsightsTechnologyCompany News
What is RCS Messaging and Why It Matters
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Do
Send with intent
3 min
To read
Trends & InsightsBest Practices
Best Practices for SMS Marketing: 4 Do's & Don'ts
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