Skip to content

Gain Insights. Drive Results.

Get the Whole Story with Zero and First-Party Data

Social media gives you the “feeling” you know your audience, but you don’t know the individuals. Community provides individual vs aggregate metrics. It helps turn texting into a powerful dialogue engine. Every response reveals something - preferences, intent, behavior - which is converted into actionable data for smarter targeting and personalized experiences.
 
With Community, you don’t just reach your audience, you truly understand them. Because your audience opts-in to Community, you gain first-party data (disclosed data) through real conversations. Build rich profiles, track engagement, and uncover trends that help you connect more meaningfully.
 

Collect relevant data (name, location, preferences) through natural interactions

Own and organize that data in a way that fuels better messaging and deeper insights

Understand your audience, their interests, preferences, and engagement style - all in one place

Why Zero & First Party Data Matter

Personalize At Scale_Flows
45% Response Rate

Beyond opens and clicks, it's important to look at overall engagement, including how actively audiences interact with each channel. According to industry data, response rates to texts average around 45%, which means nearly half of all recipients will respond, answer a poll, or otherwise engage.

Drive ROI_Growth Tools
10x High Conversion

Text campaigns have an average conversion rate of 21-30%, which is up to 10 times higher than then average e-mail marketing conversion rate. Real-world examples back this up with one study showing that 72% of global consumers have made a purchase after receiving a promotional text. 

Prove ROI_Reporting
7100% ROI

According to a 2025 G2 survey, SMS marketing yields about $71 in revenue for every $1 spent. This is an astonishing 7100% ROI.





Better Data. Better Relationships, Conversion & ROI.

When people get value, they opt-in and give back.

When you listen to people, and engage in two-way conversations they stick around.  When they feel valued they share how they really feel.  This type of intimacy with your community, helps you serve them better, deliver what they want and ultimately grow your business. 

Tools & Benefits

High Performance Campaigns

Zero & first party data help you create super targeted campaigns to different segments and track performance.

Learn More

Sub-communities & Segments

Track interests, behaviors, sign-up sources, and more. Build sub-communities & segments that reflect real people and common interests. Not just metrics.

Learn More

Growth Tools

Grow your community and collect data about where your members are joining from.

Learn More

Audience Understanding at Scale

See who’s engaging, what’s resonating, and where you can deliver more value, all powered by insights you actually control.

Learn More
Explore
Resources

Boost Your Conversion & ROI with Community.

Start texting. Start connecting. Start growing.
Request a Demo Today