The latest from Community

Starting Monday, November 16, 2026, your Member Details export will include 16 new engagement and acquisition fields. These match what you already see on each member’s profile. Engagement history for every member now lives in one export, so it’s easy to see who to reward and who to win back. That helps you get more out of every text you send.

Engagement totals

• total_campaign_responses
• total_direct_messages_received
• total_inbound_messages
• total_link_clicks
• total_media_views
• total_survey_responses

Most recent activity

• last_activity_at
• last_campaign_received_at
• last_campaign_response_at
• last_direct_message_received_at
• last_inbound_message_at
• last_link_click_at
• last_media_view_at
• last_survey_response_at

Acquisition

• acquisition_entry_point
• acquisition_external_source_name

If you use the Data Export API or an automated data setup

If you feed your export into an ETL, script, or data warehouse, please review your integration before November 16, 2026. The new fields are added after all existing columns. None of your current columns will be renamed or reordered. If your setup expects a fixed number of columns or a strict schema, it will need an update.

Recommended steps:

1. Check whether your integration expects a fixed column count or schema.
2. Add the 16 new columns to any destination tables or schema definitions.
3. Plan for empty values. “Total” fields show 0 and “last” fields are blank (not null or N/A) when a member has no activity.
4. Test your updated integration before November 16, 2026.

Filter and sort your members by what they actually do and by how they joined.

Filter by acquisition source to see how a member joined your Community, so you can compare activity by channel instead of treating every member the same.

New activity fields cover both recency and volume:

• Recency: Last Incoming Message, Last Campaign Response, Last Survey Response, Last Media View, Last Link Click, Last Direct Message, and Last Activity Date (any touch point from the member).
• Volume: Total Incoming Messages, Total Campaign Responses, Total Survey Responses, Total Media Views, Total Link Clicks, Total Direct Messages, and Total Campaigns Received.

Sharper targeting and segmentation based on real activity signals:

• Your most responsive fans: sort by Total Campaign Responses or Total Link Clicks and take the top slice.
• Your next nurture campaign send: filter for members whose Last Activity Date is more than 60 or 90 days out.
• Active growth channels: filter by acquisition source, then sort by response totals inside each one.
• Clean your list before your next big send: see who's quietly driving up your send costs and dragging down your response rate by finding members with zero activity of any kind and a high Total Campaigns Received.
• Members who joined but never received a campaign: filter for zero Total Campaigns Received. These people opted in for a reason and never got a message.
• Convert media viewers to responders: filter members by total or recent Last Media View and engage a group already showing interest in your Community.

We've given the Members page a major upgrade, making it easier than ever to understand your audience and act on what they actually do. Save the views you use most, see engagement signals like last activity and total link clicks right alongside member details, and track how each member joined with acquisition source.

With sharper filtering, search by phone number or email, and the ability to turn any saved view into a campaign audience, you move from a clear picture of your members straight to your next message.

Make MMS audio files feel more personalized and polished before it reaches your audience.

Customize the file name of audio attachments sent in MMS campaigns. Instead of sending a system-generated file name, add a clear file name that helps members recognize what they received.

The Members page is where you see your full audience. Use the page to browse, search, and filter across your entire Community then take action from there. Turn scattered member details into a clear, usable audience view.

Campaign Surveys make it easy to ask one clear question inside a text campaign and get real answers from your audience.

You send a single question with a few response options. People reply naturally by text, number, or emoji. Their responses are automatically grouped using Community's keyword listening and response intelligence.

Instead of guessing what people want, you act on clear, organized responses. Each response becomes a signal to make every follow-up more relevant and effective.

We've redesigned the Campaign Details page to make it easier than ever to understand how your messages are performing and what to do next.

With a cleaner layout, clearer metrics, and more intuitive follow-up actions, the new experience helps you quickly see what worked, who engaged, and how to keep the momentum going. Whether you're reviewing responses, tracking clicks, or planning your next move, everything you need is now front and center.

We've made some small but important updates to our WhatsApp capabilities that will improve your member experience.

The first update ensures that any WhatsApp member imported via API or one-time upload must reply "Y" to confirm their opt-in before receiving messages. This mirrors our SMS opt-in flow and aligns with WhatsApp's policies. It adds an extra layer of compliance by making sure only members who explicitly opt-in can be messaged and helps maintain a high-quality, engaged audience.

The second update allows Community members to send you media, such as videos and GIFs. This capability strengthens the two-way relationship with your members by enabling them to reply directly within WhatsApp with pictures and videos, eliminating the need to use other platforms.

We've introduced powerful new timeframe filters in the Campaign List View, making it easier to review and manage your outreach.

Quickly filter campaigns by preset ranges like Last 7, 30, 90 Days, or Year-to-Date, or set a custom date range to focus on exactly the period you want.

Whether you're checking recent performance or analyzing long-term trends, these filters help you find the right campaigns faster and keep your campaign management streamlined.

Finding the right Flow just got easier! You can now filter your Flows list by status and flow type, then clear filters one by one or all at once.

We've also updated sorting so your Flows show by Last Edited (most recent first) instead of alphabetically , keeping your latest work right at the top.

Looking for more detail? Check out this help article.

Campaign Follow Up Flows enable you to automatically follow up with members based on how they engaged with your campaigns. With Campaign Follow-Up Flows, every recipient enters a flow that branches depending on their actions:

• Did they click a link or not?
• Did they respond, or stay silent?
• Did they use a specific keyword, emoji, or hashtag in their reply?

Now it's easier than ever to personalize your outreach, keep conversations going, and scale your engagement like never before!

Your Campaign List View just leveled up into a true campaign control center. With new filters for status, type, and channel you can instantly zoom in on the campaigns that matter most. Whether you're tracking performance by channel, reviewing upcoming communications, or analyzing completed campaigns, these powerful filters give you full command of your outreach,all in one place.

Now you can save campaign drafts, so you have the flexibility to let a great idea sit for a minute or save it and collaborate with others on your team. Come back any time. Finish it up and send it out. Want to know more? Check out this article.

You can now trigger a flow the moment someone joins a community! Members will automatically enter your "Joined a Community" flow whether they're added manually, join through a keyword, get there via another flow, or are added via an API call.

Use this to branch to add them into additional communities or send tailored follow-up messages. You'll be prompted to create a flow when setting up a new community or you can add one anytime from the Flows or Communities tab.

Want more details? Check out this help article!

Campaign Status on Dashboard There is now a campaign status column on the campaign dashboard that tells you at a glance, which campaigns are in draft, complete, active, in progress or scheduled.

Scheduled Campaigns Into Dashboard Scheduled campaigns now show directly in your campaign dashboard with a "Scheduled" status. You can skip the extra click to the scheduling screen and get a full picture at a glance.

Campaign Complete E-Mail Campaign creators/owners will now receive an automated e-mail notification that their campaign is complete with a copy of the text and the stats of the campaign and a link into the campaign dashboard.

Want the details? We've got you covered. Check out the following documentation.

We're thrilled to release one of the most common requests from our Flow users - the ability to save a Flow as a draft!

For those Flow creators who need a bit more time to think about a Flow, or those who want to collaborate on a Flow with a team member before publishing, this feature's for you. Simply save your Flow as a draft and come back later to let 'er fly.

In addition to Flow Drafts, we have released the ability to see campaign senders.

See Campaign Senders Users can now see who sent a Campaign in four key areas: Campaign List View, Campaign Detail Page, Scheduled Campaign List View, and Scheduled Campaign Detail Modal. This applies to all new campaigns going forward, giving teams clearer visibility into who is sending what.

WhatsApp users can now sort and filter when viewing their WhatsApp members in their communities, bringing the same powerful organization tools that were previously only available for SMS communities.

Want to tweak the copy of a Scheduled Campaign before it is sent? How about tweak the schedule so that it ships earlier…or later? Well, now you can!

Simply click on Edit Campaign to edit until your heart's content. Your updated message will be sent at the schedule time.

We are excited to release some enhancements to one of our most important features - Flows. With this release, you will now be able to:

• Branch the logic of your Keyword Flows using If/Else paths. This will allow you to create much more robust automations with vastly improved targeting opportunities.
• Target your flows with more filtering options. You can now target any path in your Flows using Location, Age, Gender, Community membership, or any Custom Field you collect. Hone in on the right audience in your automations with these enhanced filters.

These enhancements are available on all plans that have access to Flows.

We're excited to announce a new feature that will streamline your communication workflow and boost team collaboration: Preview & Send Test Campaign!

This innovative feature empowers you to:

• Preview with Confidence: See exactly what your Members will receive with our interactive message preview.
• Refine with Ease: Click on "Send A Test Message" to yourself or your team. This allows you to ensure all content is polished and perfect before hitting "Send" to your entire audience.

Save Time & Effort: Eliminate the worry of sending out messages with errors or inconsistencies.

We've launched "Recent Campaigns" a new feature in Compose Modal that displays your last 15 sent campaigns, saving you clicks and precious time. Previously, building a message for 6 communities took 17 clicks. With Recent Campaigns, that's reduced to just a few!

Your messages are about to get a whole lot more captivating! ✨ We're super excited to announce that Media Flows is now live, ready to infuse your automated text conversations with visual magic.

Here's how you can create conversations that truly POP:

• Add visual oomph to your messages: Capture attention and spark joy with images, voice memos, and GIFs in your Keyword responses, Welcome signup series, and Abandoned checkout!
• MMS for a multimedia masterpiece: If you have MMS enabled, your media will shine directly within messages.
• Community link tracker: Even without MMS, you can still share media using our trusty Community link tracker and track its performance.

Ready to create text flows that dazzle?

Head to the Flows page. Choose your Flow type. Add your media and enhance your message!

We're excited to announce a new feature that will make your communications even more efficient and organized: Name Campaigns. Give your campaigns a clear and descriptive name when composing a message. This new feature allows you to:

• Save time and effort: quickly identify and reference specific campaigns with ease
• Improve communication: ensure clarity and understanding for your team members involved in your campaigns
• Enhance organization: keep track of your campaigns and results with greater efficiency

This name will not only appear on the Campaigns page for easy identification, but you can also edit it at any time, even for existing campaigns.

Are you a savvy marketer who sends campaigns using multiple filters? Take advantage of the new Flexible Compose Filtering feature. This feature allows you to:

• Visualize how your campaign groups multiple filters together
• Combine filters that were previously incompatible
• Save time by creating a single message with all filters instead of crafting multiple messages

If you're interested in exploring different filter combinations, check out our help article that provides detailed examples.‍

Ready to give Flexible Filter Combos a try? Open your Compose modal and discover how it can benefit you and your organization today.

Want to brighten your Members' day by sending them a personalized birthday message? You can do this by setting up a one-time message that will be automatically sent to all your Members on their birthdays. This new feature allows you to:

• Schedule a one-time birthday message for all your Members
• Save time and effort
• Increase Member engagement and delight

If you prefer to send more personalized birthday greetings, you have the flexibility to create and send unique messages based on the day of the week. Here's a pro tip: Send a message on Tuesdays saying, "Hey there, it's Tuesday, and someone told me it's also your birthday! Wishing you a fantastic day!"

Discover the convenience of Automated Birthday Campaigns. A one-time setup ensures your customers never miss a birthday message.

Community's WhatsApp integration enables you to promote your number internationally, and message fans with the same ease that is available with Community's SMS offering.

Click here to learn more.

We are excited to introduce you to an innovative new feature that leverages OpenAI's artificial intelligence to provide you with insights and help you better understand your Members. With the new AI Campaign Summary feature, you can:

• Save Valuable Time and Effort: With this feature, you can streamline the process by no longer having to sift through countless Member responses.
• Gain Deeper Member Insights: Uncover your Members' interests, feelings and thoughts on a deeper level.
• Boost Member Engagement: Understand how to drive more engagement with your Members, leading to stronger campaigns.

This latest feature will summarize Member responses into an easily digestible executive summary, providing you with three key takeaways and a tailored recommendation.

Are you ready to take the AI Campaign Summary for a spin? Open your Campaigns and see how it can benefit you and your organization today.

Visit the AI feature page to learn more!

Our newest feature will recommend ways to respond to your Members using your conversation thread and tone of voice. Don't like their suggestions? Don't worry, you can always edit them to your liking and the tool will never send messages on your behalf.

Visit the AI feature page to learn more!

Our new AI Message Generator (Beta) analyzes your input and generates messages tailored to your specific needs, saving you time and effort. You can easily edit and fine-tune the generated messages to align with your brand voice, tone, and marketing goals. Don't worry - the tool will never send messages on your behalf. You'll always be in full control of which generated messages are sent to your audience.

Visit the feature page to learn more!

Custom Signup Fields allow you to collect unique data on your Members when they sign up for Community. You can collect anything, from their preferred streaming platform to social handles, favorite color, or profession. Collect the information that helps you learn about your Community and provides the most personalized messaging experience.

Dynamic fields can be used to personalize your messages with information such as the recipient's first name, last name, email address, or birthday. This can help you to increase engagement with your messages by making them feel more personal. You can insert dynamic custom fields into your messages by typing the { key or selecting the + icon. You can use up to 4 dynamic fields in one message.

We've all been there,you've sent a message and it's marked "read," but you haven't heard back yet.

With this new feature, Leaders will be able to follow up with Members based on their engagement with your outbound campaign: whether they responded or didn't to your message and they clicked or didn't click a link in your message.