75% Prefer Texts
Today's fans and consumers find well-targeted texts convenient and helpful because they cut through clutter and deliver value directly. That's why 75% of consumers globally said they would choose SMS as their preferred channel for receiving promos and offers or other marketing channels.
77% Love Convenience
Consumers love convenience. In fact, 77% of consumers said they appreciate the convenience of getting coupons and offers via text, which means they feel more satisfied when deals come straight to their phone. Nearly half of consumers (48%) said they would be willing to pay more if the company offers quick customer service via text.
2% Avg. Opt Out
SMS programs maintain about a 2% average monthly opt-out rate, which is significantly lower than other marketing channels. Text subscribers tend to be highly engaged because they have explicitly opted in via keywords or a sign up form and they receive great value from exclusive deals, and important alerts.