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Conversational
Secret Sauce

The Smarter Way to Segment and Engage

Group your audience by interests, behaviors, and traits to connect with them in more personal, powerful ways. Communities are the secret sauce to personalized conversations.  They help you organize your audience based on how they interact, what they care about, and who they are, so you can send them the right messages at the right time. Whether you're tagging superfine, segment by location, or grouping by engagement level, you'll always know who you're talking to and how to reach them with what matters most. 

Why Use Subcommunities & Segments?

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Target the Right People

Send messages that resonate by grouping your audience based on behavior, interests, geography, or clusters.

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Personalize at Scale

Segment your Community so each person gets messages that feel tailored-made without manual work.  

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Know Your Audience

Get deeper insights into who your audience is and how they engage with you over time.

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Take Action Instantly

Create flows, campaigns, and messages based on tags and clusters so your outreach is always relevant.

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Build Micro-Communities

From superfans to VIPs to casual followers, engage each group differently to deepen relationships.

Subcommunities Capabilities

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Subcommunities

Easily group your community members into subcommunities and segments to enable personalized conversations based on interests and behavior. 

Automatic Response Clustering

Automatically group members based on behavior, actions, and attributes; no manual sorting required. Then easily add clusters of people to existing or new subcommunities.  
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Zero and First Party Data

Community keeps track of zero party data like age, gender, and location. Collect any custom member data to help drive better campaigns. Create subcommunities and send personalized messages based on profile data. 

Subcommunity Based Flows

Create flows to engage with subcommunities or automatically add members to subcommunities based flows.
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