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Cheat Sheet

Segmentation & Personalization

Community

Segmentation & Personalization

Audience segments and message ideas that lift response rates.

Segments
New SubscribersVIPLoyalty MembersHighly EngagedCart AbandonersLocation-BasedInterest-BasedLapsedReady for Upsell
Example

Hey Sarah! Pop-up tomorrow on Prince Street, free gift for the first 50 visitors 🎁

Whether you're just getting started with text marketing or looking to refine your strategy, this matrix gives you practical tips to segment your audience and personalize your messaging for stronger results.

Each row includes:

  • A high-impact audience segment
  • The data you'll need to identify them
  • A quick personalization idea
  • An example of what that might look like in an actual text

Download the cheat sheet

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