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Playbook

Holiday Campaign Playbook 2026

Community

Holiday Campaign Playbook 2026

What the best holiday texts did right, and how to do it again.

01
Tease, launch, last call
02
A back door for VIPs
03
Sound like a person
04
Put the how-to in the text
Inside the playbook
GamificationGift guidesTreat yourselfFive text follow up arc

Patterns from 2025 Black Friday sends by creators, merch shops, venues and teams. See the plays that earned the clicks, the holiday moments that worked, and how to turn every sale into a two-way conversation.

  • Four plays that earned the clicks, from last-call deadlines to VIP early access.
  • Gamification, gift guide, and treat-yourself ideas to try this season.
  • Reply prompts and a five text follow up arc that keep the conversation going.

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