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BFCM 2026

Good, better, best Black Friday texts

Same 30% off offer. Three ways to send it.

Each level adds one thing that earns the click. The best one doesn't end at the sale. It starts a conversation.

01.GOOD
A strong offer

Simple deal, one link, easy to act on. But it reads like a promo blast, with no reason to tap today instead of Sunday.

+ Strong offer+ One link
BLACK FRIDAY SALE! 30% off everything this weekend. Shop now: shop.com/sale
Hey Jess, it's Maya. Before I share this with everyone else: 30% off the whole shop for the next 24 hours, just for my text list. shop.com/sale
02.BETTER
Personal, with a clock

Sounds like a friend, uses their name, and makes the list feel like a VIP back door. A 24-hour deadline gives people a reason to act now.

+ Your voice+ Early access+ Clear deadline
Do this one
03.BEST
A conversation starter

Everything in Better, plus the how-to spelled out step by step. Then a follow-up flow that keeps the chat going and tells you who they're shopping for.

+ Code and steps+ Follow-up flow+ Two-way chat
Hey Jess, Maya here. My text crew gets in early: 30% off everything until midnight Friday, before the public sale. Add your faves, then use code CREW30 at checkout: shop.com/sale

Shopping for someone? Reply HIM, HER or KIDS and I'll send my top picks.
HER
Love it. My 3 favorites for her, all under $50: shop.com/sale-her

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Example texts are illustrative, based on patterns from Community 2025 Black Friday sends, Oct 1 to Dec 1, 2025.

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