Playbook
The BFCM Playbook
BFCM Playbook
Start with a question, not a deal.
A season-long plan to turn Black Friday traffic into real relationships.
The season, end to end
- Now - OctAsk, don't tell
- Early NovPreview and tease
- Week beforeWarm your VIPs
- Black FridaySend by segment
- BFCM weekendCheck in
The difference between a record Black Friday and a forgettable one comes down to whether you were listening before you started talking. This playbook shows how to use SMS to turn BFCM into a season of two-way conversations that drive revenue and lasting fandom.
Inside:
- Why BFCM is now a season, not a weekend, and how to sequence your sends around it.
- Three zero-party survey prompts to collect the data that makes November convert.
- How to use Community's Members tab to build interest-based and VIP segments.
- A week-by-week conversation timeline from October through Cyber Monday.
- Five tactical things to do before October 1st, and how to turn post-BFCM traffic into a long-term list.
Download the playbook
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