Black Friday/Cyber Monday Text Framework

Move beyond blast-and-hope BFCM campaigns. This framework maps the full customer journey from first opt-in to long-term advocacy, so you can turn seasonal traffic into relationships that keep converting after the sale ends.

Use the five stages to guide your planning: Discovery & Sign-Up, Onboarding & Data Capture, Personalization, Conversion, and Re-engagement & Advocacy. Each stage builds on the last, helping you listen before you message, segment by what people actually care about, and continue the conversation long after the holiday weekend ends.