If your texts feel like spam, they'll be treated like it. Be personal. Be real. That's how you win your audience.
"It feels more like you're talking to humans rather than screaming into the internet."
The Wall Street Journal
"Community offers leaders a walled garden of their own, with a line of communication that bypasses media and trolls, and connects them directly to fans and supporters."
Fast Company
"From somebody who has hundreds of thousands of people on text, I’m getting 98% open and 90% engagement... This was actually higher than I expected."
