“Audience engagement and insight are some of the most critical metrics for determining the success of a project. We knew that with the release of “The Black Phone,” we wanted to do something different as part of the theatrical campaign. The direct connectivity to our audience that Community provided quickly exceeded our expectations by providing incredible engagement rates and the ability to activate locally in key markets; it allowed our fans to have one-of-a-kind experiences that would not have been possible with any other platform.”

“For the newest chapter of Gossip Girl we knew we wanted to do something future-forward to immerse audiences into the show. The instant and direct engagement on Community allowed us to do things like send text blasts with exclusive content and teasers to our fans at the exact same time that a blast was sent by Gossip Girl in the show, with so many fans commenting that this made the show feel truly “real”. Overall, Community worked to make the world of Gossip Girl feel real for fans, utilizing social media in the same way that it was depicted in the storyline - this was something truly unique to this medium.”

"We want to activate a new movie going audience, and where do we find them? Community. The platform is such a unique and fun tool to engage audiences. Fans texted us because they’re interested and Community is a way to convert them. Once you have texted in, you are going to get exclusive updates from the Spider Society. You are really in our world, you’re a friend of ours. It’s like texting a friend, which is so different from any other social channel. And we are now hitting a Gen Z audience. It’s an audience we want to make sure we reach for all of our movies, especially Spider-Man: Across the Spider-Verse. This film is meant for all audiences and we want to make sure we connect with as many as possible!"

“Once we secured our in-world Memphis area phone number, production added it within episode 6 (which actually took place in Memphis). This made fans feel like they were watching a real “true crime” episode - asking them to contact us if they had any information on Dre’s whereabouts.  What’s funny is before we even promoted the number, we were getting text messages from fans who already watched the show and had gotten to episode 6. So they just decided to test it and see if it was a real number on their own. That was really fun to see! After release weekend, we already had over 2,100 community members. We knew at this point people wanted more. We also started seeing viral tweets and TikToks from fans about the activation at this point. Not just about the show, but tweets and videos solely about the activation itself. That’s when we knew we had something special on our hands!”