Introduction

John Wick is a popular action film franchise that follows the story of a retired assassin who is forced back into the world of violence. The fourth film in the franchise, John Wick: Chapter 4, was released in theaters on March 24, 2023.

Campaign Goals

The goal of the John Wick: Chapter 4 marketing campaign was to generate excitement and anticipation for the film's release. The campaign also aimed to drive ticket sales and increase awareness of the film.

Campaign Tactics

The John Wick: Chapter 4 marketing campaign used a variety of tactics to achieve its goals. These tactics included:

• Social media: The campaign used social media to engage with fans and promote the film. The campaign also used social media to run contests and giveaways.
• Digital advertising: The campaign used digital advertising to reach a large audience. The campaign ran ads on websites, in apps, and on social media.
• Public relations: The campaign worked with the media to generate positive coverage of the film. The campaign also hosted press events and screenings.
• Out-of-home advertising: The campaign used out-of-home advertising to reach a large audience. The campaign placed ads on billboards, bus shelters, and other public spaces.

Campaign Results

The John Wick: Chapter 4 marketing campaign was a success. The campaign generated excitement and anticipation for the film's release. The campaign also drove ticket sales and increased awareness of the film.

The campaign's results included:

• 75,000+ subscribers acquired
• 99%+ member retention rate
• 80%+ average click-through rate
• 20%+ response rates
• 10,000 new fans opted in during the countdown
• 65,000+ total fans got the private YT link to watch the JW4 trailer with a 1-hour head start before the rest of the world was able to see it!
• Trailer was trending on Youtube in < 2 hours as result of our traffic and virality of fans and press outlets sharing on socials
• 45%+ click through rate on the trailer across the entire audience
• 15,000+ participants within a matter of hours
• 19%+ response rate, 58% higher than our benchmark across partners and a complete sell out of all the special early screenings!
• ~25% Click through rates on the ticket purchase link
• 40%+ click through rates
• 30k + fans visiting the Apple TV+ JW4 content

Conclusion

The John Wick: Chapter 4 marketing campaign was a success. The campaign generated excitement and anticipation for the film's release. The campaign also drove ticket sales and increased awareness of the film. The campaign's results demonstrate the power of a well-executed marketing campaign to drive success for a film.

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