Bert Kreischer is one of the most recognizable and top-grossing stand-up comics in the world. With multiple Netflix specials, sold-out international tours, hit podcasts, a new Netflix show, and a constant presence across entertainment, Bert has built a massive and loyal fanbase. For his team, staying connected to fans is not just a marketing strategy, but an extension of who he is offstage.
“I’m a huge Community fan. It’s easy to use, fun, and very on-brand for Bert. He is incredibly personable, he shakes hands, takes photos, and connects with everybody. Texting fans is just an extension of how he connects in real life.”
- Stacey Blacker, Executive Producer, Berty Boy Productions
Challenge
As Bert’s audience grew across tours, podcasts, film & television, and live events, so did the need to stay directly connected to his audience beyond traditional channels.
Some of the things his team was looking for in a texting platform were:
- Two-way communication that still felt authentic and unmistakably Bert
- A cost-effective solution that could scale without feeling overly corporate or scripted
- An easy-to-use platform that allowed for data collection at the individual level
- A simple way to have one-on-one conversations, not just one-to-many broadcasts
Solution
With Community, Bert is able to connect with fans the same way he does everywhere else: casually, authentically, and without overthinking it. Here is how Bert and his team use Community:
- Share tour dates, updates, and ticket links, based on fan location, using Community’s geo-targeting capabilities
- Send real-time merch drops and sales alerts
- Surprise fans with personal birthday messages on their big day
- Deliver quick, in-the-moment, and behind-the-scenes messages
- Keep fans informed without overproducing or over-messaging
- Invite fan participation by collecting fan photos from the show
Impact
Community has become a reliable way for Bert to stay in touch between shows, specials, and releases. And fans feel the connection.
The results include:
- Strong engagement, often exceeding 30% click-through rates
- Faster awareness around tours, drops, events, and announcements
- A consistent connection with fans, even offstage
- Directly attributed merch sales using Community’s native Shopify integration
- Hundreds of high-intent leads for specific events, like Bert’s Fully Loaded at Sea cruise and the 2Bears5K, captured through automated segmentation
By promoting his Community number onstage, on social media, and at live events, Bert has built a 44,000+ subscriber Community, converting live energy into a direct, ongoing connection that lasts long after the show ends.
