In the modern world, finding new ways to reach customers is something that can truly put you ahead of the competition. While different companies are constantly trying to find their edge in the features that they offer, often the biggest differences in engagement will come from the way they reach out to consumers and customers. 

People want to be engaged in new ways instead of the same old methods of email blasting, standard advertising, and other methods that tend to get drowned out by the constant barrage of marketing that people experience. 

One of the newest ways to market and engage with people is a process called text marketing. It’s a highly effective way to reach out to modern customers with much more success than other traditional forms of marketing. Here is what text marketing is and how it can change the game for you. 

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What is Text Marketing, and Why is it Important?

Fundamentally speaking, text marketing is exactly what it sounds like. It’s a specially designed marketing campaign that uses texting as its primary medium to reach out to consumers. 

Due to the massive rise of smartphones over the past decade, technology now allows you to teach your target market much more effectively and efficiently. This can create marketing systems that are much more effective at creating genuine interaction and communication with members. 

Marketing to cell phones is one of the biggest jumps forward in marketing that the world has ever seen. The fact that smartphones can connect people to the internet and the rest of the world provides huge opportunities for increasing direct contact and interaction with members. Digital ads are now one of the most important and effective ways for businesses to reach out to potential customers and consumers. 

This system for marketing also creates a viable way for smaller businesses to have a much more effective marketing scheme. Whereas most older marketing methods were based on who had the most money to advertise, now, even small businesses can disrupt the market. This is why more small businesses are finding success and are growing at a higher rate than ever before. They can simply create much more effective marketing moves with the technology available to them in smartphones. 

Specifically, text message marketing has been proven to be an incredibly effective way to reach out to existing customers and create new ones over time. Text messages typically have an incredibly high read rate of almost 97% in the first 15 minutes of delivery. These are very high numbers compared to other forms of outreach, and can help a marketing campaign have a much higher likelihood of success than many other marketing styles. 

Community focuses mostly on text marketing because it is quick and direct, and it provides a way to have quick results. The immediacy of text messaging is translated over to text marketing, providing the ability for people to have two-way, genuine contact with the Leaders who are part of their Community. 

Community focuses on the fact that the best interactions happen when those interactions feel genuine, and that’s why Community offers features promoting personalized interaction at much smaller and more direct scales. 

Yoga studios can benefit from these much more direct and genuine interactions that are promoted through the use of text marketing. People are constantly looking for the message that a business cares. 

Using a text marketing system that promotes two-way interaction is an incredible way to show customers that you do care about them as people, not numbers, not statistics, not digits on a page. 

Direct and genuine interactions let people know that you care about them. 

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How To Create Effective Marketing Systems

One of the best ways to create text marketing systems is to make them uniquely you. That means using your own company's voice and providing creative aspects about your brand for consumers to latch onto and identify with. 

Learn who your target audience is, and find ways to cater to them while remaining true to your identity. People are very good at telling when a company is faking a personality just to appeal to their demographic. But if you find ways to relate with your customers on a genuine level, it will be much better for your business. 

That’s why Community’s Clustering feature is so valuable. Whereas most bulk SMS services will just send the same message to every recipient, Community focuses on using the fact that everyone is different to the company’s advantage. Clustering allows you to send specific messages to one group while sending another message with the same content but in a different voice, tone, or style to another group of people. 

Yoga studios especially can use this part of Community’s feature set. People with different interests or reasons for being involved with yoga will often want to hear about various aspects of the Yoga studio. 

For example, the Clustering feature enables the community leader to send different messages to older and younger members of the Yoga studio. You can send separate messages to people that enjoy Yoga for spiritual purposes and those who enjoy yoga for health purposes. 

This creates a more effective system of communicating with unique people instead of assuming that every person is the same. The reality is, everyone is different, and you can use that to your advantage.

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How Can Yoga Studios Specifically Benefit from Text Message Marketing?

Text marketing can truly help Yoga studios increase their reach and interaction rates with the people they market to. Here are a few specific ways that Yoga studios can use Community to their benefit. 

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Reminders About Special Offers

Most of the people who sign up for text message marketing are existing customers. If they are customers that haven’t visited in a while, a great way to get them back is to invite them back with a special offer. 

This helps people who are struggling with wanting to come back to have a better reason to return. It can often be difficult to get churned members to return with regular advertising. 

However, with the use of Community, it’s easier to target churned customers — and get them back in to the yoga studio. 

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Interact with Existing Customers

Another way to add a personal touch is to find ways to interact with existing customers. This can mean many different things, and it’s a great way to get creative with your marketing. 

Find ways to make people feel special, whether interacting with them about their birthdays, general holidays, or simple company specials. It can take a little bit of time to develop ways to create personal and intentional relationships with the people you are marketing. 

But that little bit of personal interaction goes a very long way with creating customer loyalty, and giving those customers a reason to come back again and again. 

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Save Time on Marketing

Another way Yoga studios benefit from text marketing is by saving time on marketing. The reality is that text messages are almost always short and don’t take much time to compose or read. 

This is an incredibly important feature. The odds are good that most Yoga studios don’t have enough resources to have an entire dedicated marketing team to work on their marketing. 

So the ability to create highly effective and high-quality text marketing campaigns is helpful to small businesses everywhere. 

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Conclusion

Text marketing is one of the most valuable tools that small businesses have available to them. Yoga studios significantly benefit from using bulk text marketing services. Community goes above and beyond to ensure that your services are highly effective and personal for the people who use them. 

Text marketing has a high potential for taking the lack of personality out of general marketing and advertising strategies. Community focuses on these highly personalized text marketing programs and takes them to the next level of one-to-one interaction, increasing the viability of marketing and engagement strategies. 

If you have a Yoga studio and you want to create genuine relationships with your clients and members, check out Community and get your number today! 

Sources: 

Marketing Essentials How Smartphones Changed Advertising | Investopedia

Number of Small Businesses in the US [Aug 2020] | Oberlo

The Case for Text Message Marketing | Business.com