In the modern world, marketing has become a field that is increasingly wide and varied. There are countless different ways to market to different people, all of which come with their own benefits and drawbacks. While some marketing methods date back to hundreds of years ago, there are a lot of marketing methods that are brand new, and becoming more and more common and effective. 

One of these new methods of marketing is text message based marketing. Due to the advent of smartphones becoming a dominant force of technology in the world, text messaging has become one of the most popular and common types of communication. Text marketing is something that takes this new medium of communication and uses it to market people, companies, and products. Here is how text marketing can contribute to your marketing efforts, and how to make use of the technology that it needs to work with maximum efficiency. 

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How Text-Based Marketing Is So Powerful

There are a lot of different SMS apps available on the market today. However, as technology and functionalities have advanced, there are a lot of SMS apps that haven’t kept up with the times, and don’t offer the latest and most powerful tools. 

With Community however, we have prioritized making sure that anyone who uses our platform has access to the latest and greatest in terms of marketing, engagement, and growth. It’s an incredibly powerful way to interact with people both on a massive scale, but also on smaller scales. Community even offers ways to interact with people one on one. 

At Community, we believe that the most important thing to focus on in marketing is communication, and the foundation of communication is interpersonal interactions. That’s why we prioritize direct contact between community members and their community leaders. These genuine relationships that can be built are the building blocks to creating genuine engagement, and a real sense of belonging in a community. 

Here are a few more specific reasons why text based marketing can revitalize your marketing efforts, and bring your community into the 21st century. 

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People Prefer to Text

Texting is convenient - that’s the main reason why it’s one of the foremost methods for communication in the world. The best part about it is that it only has to take a few seconds to compose a message, and within seconds, you can be communicating with someone in real time. 

This efficiency is why so many people are already so actively involved in texting. It’s easy to do, and can get messages across much more effectively than almost any other communication method. When you choose to market to people over text, you are actually meeting people where they are, and making the communication much more intimate and direct. 

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Your Audience Wants Your Messages

Text marketing is incredibly important because it promotes a direct line of communication between you and the people who actually want your messages the most. While text marketing is legally limited in the amount of people you can actually reach out to, its ROI is incredibly high because it’s only reaching out to the people that will actually want to interact with you over text. 

When people text their community leaders on the Community platform, it’s because they want to hear back! While advertisements and online flyers can be annoying and repetitive, and leave a bad impression on people. However, text marketing is based around actually giving people what they want. It’s a much better way to actually market to people, and is many times more cost effective than other more traditional forms of marketing. 

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It’s Simple to Get Started

At Community, we want to make it so that anyone who wants to use our platform can do so. For Community leaders, all you need to do is text us, and we’ll get back to you in 72 hours. For people who want to be a part of your community, the whole system is based around texting the leader at their Community number, just like texting anyone else. 

The whole goal of text marketing is to make it as easy as possible to reach out and make direct contact with the people that matter the most. The reality is that the best interpersonal marketing is the kind that is effortless and natural, instead of something that looks and feels ingenuine and over produced. Using texting software for marketing helps with this dramatically, and can make a huge difference on how effective your marketing is. 

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Why Should Businesses Use Text Message Marketing?

While text based marketing can be incredibly helpful and effective for individuals and important figures, it can also be an incredibly powerful marketing tool for businesses as well. While it is based on interpersonal communication, it can also be used incredibly effectively to help promote a business and its products in a lot of new ways. 

It is a fairly new way of marketing, and it may leave a few companies a little bit concerned about how effective it really is. However, even over its fairly short lifespan as a viable marketing product, text message marketing has proven itself to be a very effective way to market to all kinds of people, and build up a dedicated Community. 

Community phone numbers are a fantastic way to reach out to existing customers, and help them to be made aware of new company developments. It’s a great way to make your community aware of specials, new products, or just general updates. It opens up a lot of doors in terms of ways to communicate with community members on a personal level, and can make it a lot easier to inform your community. 

One case study of a small business called DecoExchange proves this in a huge way. By sending out texts to their community members, they were about to generate a 20% Click through rate, and over $50,000 in sales in just 24 hours. These are unprecedented numbers, and they go to show just how powerful text message marketing is for business! 

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Texting Software FAQs

Text marketing is a new way of marketing, and as such, there are a lot of questions about how to use it effectively. As we’ve developed our own platform, we’ve found a variety of answers to popular questions regarding text marketing. Here are a few of the important facts that we’ve discovered, and how they can affect the way that you look into text marketing. 

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What Industries Benefit the Most From Text Message Marketing?

While text marketing can have incredible implications in a lot of different industries, there are a few that benefit from it to an even greater extent. Retail businesses can use text marketing to send their communities promotions and discounts, as well as make general announcements. Real estate businesses can use text marketing to interact with potential clients much more effectively, and save a lot of money and time. Businesses in the travel industry can benefit from being able to communicate important alerts, and keep consumers informed about irregular circumstances. 

Text marketing can typically find uses in all kinds of industries, and generally serves to make communication easier and more effective at large. 

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How Can You Send Bulk Text Messages?

You can send bulk text messages using texting software, such as our Community messaging platform. Community makes it easy and efficient to communicate with a large number of people at one time right from your phone. All of the powerful tools and filters that are available with our service can be accessed directly from our mobile app, making it easy to communicate with your community, no matter where you are. 

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Is It Legal To Send Marketing Messages via Text?

It is legal to send marketing messages via text! However, it is important that you are able to prove that you have consent to send text messages to your community. If a business isn’t able to produce evidence that they received consent to send these text messages, then it is technically registered as spam, which is illegal. But as long as you have that consent, you should be totally in the clear to send text messages. 

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How Do You Get Consent To Send Text Messages to Your Customers?

There are a variety of different ways to receive consent to send text messages. These can include: 

• Confirmation texting
• Website Pop-ups
• Paper forms
• Online forms
  

All of these are ways that a company can acquire the consent of someone to send text messages to them. It’s also important to remember that people who give their consent should have full access to a few pieces of information that have been determined by the TCPA before they give consent: 

• The full terms and conditions of the privacy policy
• Instructions for how to opt out of receiving text messages
• A description of the program they are subscribing to, as well as how many messages they can expect to receive per week or month
  

Once you’ve checked all of these requirements, you should be good to go! 

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Conclusion

Text marketing is one the most important new ways to market in the modern world. Making use of SMS texting, as well as MMS messaging can help you to connect with your community in powerful new ways, and truly start to advance your business forward. If you’re ready to move into the most modern new way of marketing, check out Community today! 

Sources: 

Telephone Consumer Protection Act 47 USC § 227 SEC. 227. [47 USC 227] R (a) DEFINITIONS. | FCC

How to Reach Your Customers With Text Message Marketing | Businessnewsdaily.com

9 Clever Ways To Use Text Messaging In Your Business | Forbes