Running a successful business in the modern world entails more than just providing excellent service. While having an incredible product or service to offer to your clientele is vitally important for the long term success and stability of your business, getting customers and dedicated users actually involves a lot more than just high quality. One of the most vital things to focus on when starting a business, growing it, or even just sustaining current success is to focus on marketing. 

Text marketing is one of the most important ways to market your business in the modern world of cell phones and internet communications. While it may seem like this is a method of marketing that only works in a few more modern niches, the reality is that text message marketing is something that can produce incredible results for all kinds of businesses. One of the industries that can truly benefit from this is the industry of law. Lawyers, law firms, and attorneys everywhere can massively benefit from making use of text marketing - here’s how. 

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The Who, What, When, And Where Of Texting Clients

Texting potential customers and clients in the legal field can be something that is very difficult to navigate properly. Situations around the law tend to be very sensitive, and can often require a lot of intentionality and tact to handle properly. While it may initially seem like a potentially difficult field to properly deal with, there are a few general things to focus on when looking into text messaging as a form of marketing. Here are a few general guidelines to focus on when texting clients. 

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Who

The most important thing to focus on is who you are texting. The most important part of any marketing strategy is knowing who your target audience is, and who it isn’t. If they’re not in your target audience, odds are fairly high that they won’t become clients anyway, so it doesn’t make sense to market to them. Finding and focusing on the people that may show higher interest in your services is critical to running a successful marketing campaign. 

For lawyers and other professionals in the legal industry, odds are good that the people who are going to be interested in your services are the people who need legal help. It’s important to find who your general market is, and focus on those people. If you specialize in areas regarding criminal defense, focus marketing attempts towards those people. If your general clientele falls into copyright law, intentionally seek out places where those people go, and find ways to market to them. At the end of the day, marketing is about finding the people who want what you have, and informing them about the solutions that you provide. 

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What

Text marketing is one of the most direct and personable ways to communicate with people. While it’s still important to be professional and high level in the way you communicate, it is also critical to be as informative and articulate as possible in as few words as possible. This can be a hard balance to find, but over time, that skill can be refined and enhanced. 

If you’re going to be texting a potential client about your services, it’s important to give the answer as to what you provide. This will help to draw in the people that will be interested in what you offer, while sifting out people who aren’t interested anyway. The best way to do this in the form of a text is to offer as much information as possible in just one or two sentences, and then providing a link to finding more information. This makes your messaging concise and effective, but also easy to consume and comprehend. 

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When

Another highly critical aspect of text marketing to focus on is the timing with which texts are sent. Law practice is not something that everyone needs all the time, so make sure to stretch out the timing with which texts and messages are sent. This will help the clients to not feel overwhelmed, but will also make sure that your business is still the first thing they think of when they are in need of legal help. Prioritize space, but not too much space. This balance can help to create a communication flow that is helpful both to you and your clients. 

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Where

The “where” of text marketing mostly comes down to figuring out where to put yourself, so that people reach out to you so that they can be marketed to. Often, the best thing to do is focus on SEO and digital marketing to create the initial connection that text marketing will further establish. Focusing on social media sites like Facebook, Twitter, Instagram, or Linkedin can help to create a following, and can cause an overall increase in referrals as well. 

Focusing on SEO (Search Engine Optimization) and digital marketing can also get more people in the door, so that the relationship between the client and the company can be initiated. Increasing engagement on the internet can create real clients, and can help small law firms to get off the ground, and into a higher level of operation. 

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How Do You Market A Law Firm?

Marketing a law firm is something that can come with a myriad of difficulties. Sensitive subjects require extra care to make sure all the words and messaging that are communicated are appropriate and palatable. But at the end of the day, it is best to just transpose the processes of good marketing in general to law firms. 

Prioritize on finding a target market, and figure out what they are looking for. Identify what their needs and preferences are, and try to appeal to them in as many ways as possible. Often, when dealing with people who are dealing with very intense situations, it is critical to instil confidence in your law firm, and the people that work within it. Marketing a law firm as professional and effective with years of expertise can help people to trust and seek out your law firm above others. 

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The Advantages Of Text Marketing

One of the most important parts of text marketing is that it is something that nearly anyone can do, no matter what their actual occupational focus is. Many types of marketing require outsourcing to a dedicated marketing agency or agent to effectively do. However, text marketing is a very interpersonal way of communication that virtually anyone can do. 

Text marketing also has a much higher degree of reception than almost any other kind of marketing. People are much more likely to open up text messages than almost any other kind of digital marketing, which can much more effectively expose potential clients to a new business. The ROI (return on investment) of text marketing is much higher than almost any other kind of marketing, and can make a huge difference in the number and quality of clients you receive. 

Using services like Community, you can have access to a wide range of tools that will help you to maximise your effectiveness when doing text-based marketing. Tools like clustering and scaled responses can help you to create marketing experiences that are personalized exactly to the needs of your clients, and therefore create much more beneficial experiences for new clients. Community is here to make sure that your text marketing experience is as effective as possible. 

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Legal Marketing, Social Networking, And Texting

Marketing is one of the most effective ways to help your business become a successful law firm. While it is easy to think there is some secret way to get access to more clients, the reality is that the most effective way to truly garner more customers is to reach out to them through marketing strategies. While many law firms are still prioritizing old forms of marketing such as using billboards and other signage as their primary marketing strategy, getting ahead of the curve and focusing on new marketing styles can help to give your law firm a step ahead in the world. 

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Conclusion

Prioritizing your online and text based marketing presence can enable new law firms to establish themselves in the world, and truly have access to higher levels of success. Succeeding as a business in the modern world is often as simple as just being the best marketer. With tools like Community available to you, creating an effective text marketing strategy can be as simple as leading a community. 

Community makes it much easier and more effective to reach out to potential customers and clients. It is a service that streamlines the process of text marketing, and enhances the quality of the messages that are sent. It creates a personal and professional relationship with clients that no other text services can do, which can help to cultivate a truly effective marketing plan. If you’re looking for the best way to take your marketing firm to the next level, look to Community to help make your highest goals come to fruition.

Sources: 

SEO Starter Guide: The Basics | Google Search Central | Google

What Is Text Marketing? | Chron

Write Less, Say More: Why  You Need to Create Concise Content | Search Engine Journal