Overview
The Score’s extra tour merch inspired an idea: they would use what they had to release a limited collection of tees that would only be offered to their biggest fans. The New York-born, LA-based duo took the shirts from their 2019 The Pressure Tour and had each bleach-dyed by hand, creating the one-of-a-kind, custom merch true fans love.
When you’re on Community, your Members are superfans eager to hear from you and quick to act when they do. The Score took a burst of creativity with excess merch and turned it into an opportunity that converted into sales through a simple text.
Success Metrics
The drop announcement was made exclusively to The Score’s Community, which acted fast: the text generated a 47.1% CTR and within 24 hours, the tees sold out.
