When indie artist Phem wants to reach her biggest fans, she texts them. By the numbers, her Community is a fraction of her total following across social platforms, but since launching her Community, it has proven to be a simple and effective way to engage her most dedicated fans.

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Phem recently decided to give her Community an exclusive merch drop. A simple text drove an 18% CTR, a benchmark unheard of in conventional digital marketing channels. Direct engagement, via text, drives Members to take action and eliminates the barriers posed by algorithms or frenzied feeds.

If you’re ready to see what texting directly with your superfans can do for you, click here.