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CASE STUDIES

Phem Chooses Community for Merch Drops

 

 

18%

Click Through Rate

Overview

When indie artist Phem wants to reach her biggest fans, she texts them. By the numbers, her Community is a fraction of her total following across social platforms, but since launching her Community, it has proven to be a simple and effective way to engage her most dedicated fans.

How Phem Used Community

Phem recently decided to give her Community an exclusive merch drop. A simple text drove an 18% CTR, a benchmark unheard of in conventional digital marketing channels.

 

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Conclusion

Direct engagement, via text, drives Members to take action and eliminates the barriers posed by algorithms or frenzied feeds.

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