Entertainment

How Verizon and J Balvin Used Community to Revolutionize Fan Engagement During Super Bowl LVIII

During Univision's historic Spanish-language broadcast of Super Bowl LVIII, J Balvin "leaked" his number in a Verizon ad, powering a real-time, AI-driven second-screen experience.

Channels (SMS & WhatsApp)

Unique interactions per Member

2.2M

Spanish-speaking viewers on Univision

Overview

For Super Bowl LVIII, Verizon partnered with Colombian music superstar J Balvin and Community on an interactive campaign that delivered an innovative fan engagement experience.

During Univision's historic Spanish-language broadcast of the game, J Balvin "leaked" his phone number in a Verizon ad, inviting fans to connect with him directly.

Leveraging Community's platform, Verizon deployed a custom chatbot to power a dynamic second-screen experience. Fans who reached out via SMS or WhatsApp received real-time, authentic responses crafted by a well-trained AI that reflected J Balvin's voice and personality.

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How Verizon and J Balvin Used Community to Revolutionize Fan Engagement During Super Bowl LVIII

Overview

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