651-433-7565
The campaign achieved:
86%
Database Growth Rate
170%
Growth Goal Achieved
34K
New Subscribers
Overview
The Minnesota Vikings set out to grow their Gen Z fanbase and deepen engagement using Community’s SMS platform. Through a 10-day giveaway campaign, the Vikings leveraged Community to personalize giveaways - in partnership with popular brands = based on Gen Z’s interests. The team took fan engagement to the next level, far exceeding their subscriber growth target.
How the Vikings Used Community
- Seamless Fan Engagement
Direct, real-time interactions kept fans engaged throughout the campaign.
- Personalized Content
The campaign was tailored to Gen Z preferences and interests, making giveaways more relevant and exciting.
- Audience segmentation
The Vikings used Community’s segmentation abilities to drive targeted communication and long-term engagement with their Gen Z audience.
Conclusion
By leveraging Community’s SMS platform, the Vikings turned a giveaway into a powerful engagement tool for growing their Gen-Z fanbase. This campaign not only expanded their reach but also set a new standard for how sports teams can activate and retain fans through SMS.
