Overview
The Minnesota Vikings set out to grow their Gen Z fanbase and deepen engagement using Community's SMS platform. Through a 10-day giveaway campaign, the Vikings leveraged Community to personalize giveaways, in partnership with popular brands, based on Gen Z's interests. The team took fan engagement to the next level, far exceeding their subscriber growth target.
How the Vikings used Community
Seamless fan engagement
Direct, real-time interactions kept fans engaged throughout the campaign.
Personalized content
The campaign was tailored to Gen Z preferences and interests, making giveaways more relevant and exciting.
Audience segmentation
The Vikings used Community's segmentation abilities to drive targeted communication and long-term engagement with their Gen Z audience.
Conclusion
By leveraging Community's SMS platform, the Vikings turned a giveaway into a powerful engagement tool for growing their Gen Z fanbase. This campaign not only expanded their reach but also set a new standard for how sports teams can activate and retain fans through SMS.
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