Overview
Fresh off a 2023 NWSL Championship, Gotham FC are leaders both on and off the pitch. With Community, the club has been able to drive key business metrics beyond single-game ticket sales as the women's game continues to grow. By actively leveraging the platform for emerging areas of business need, Gotham was able to drive key business metrics for critical season-ticket initiatives.
Gotham FC: The Beautiful Game
- Leveraged open-ended questions to drive 1-to-1 engagement
- Implemented fan sub-communities to further segment
- Delivered triggered messaging to deepen fan adoption
Key Features
- Premium 2-way conversations drive zero-party data capture
- Pre-scheduled messaging optimizes engagement
- MMS-enabled conversations driving rich fan behaviors
“We used Community to promote our 'Win a Dinner with Ali Krieger' giveaway and it unlocked engagement that goes beyond the typical response rate we get from organic channels like email. This text campaign allowed us to actually have 1-1 conversations with our fans, which is usually something we can only get inside the stadium! Ultimately, we were able to generate tens of thousands of dollars worth of season ticket leads in just one day, plus we were able to identify which fans connect deeply with opportunities for player interactions, which allows us to further segment our audience based on key purchasing drivers.”
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