Overview
While Michael Behling is known for playing Jordan Baker in the television series All American, he's also become known for his political activism. During the 2020 election cycle, Behling was one of the top three Leaders (people with a 10-digit Community number) who activated his Members (audience who he texts with) through GOTV (get out the vote) efforts.
How Michael Used Community
He used Community to segment his Members by age group: 18+ and 17 and under. This allowed him to tailor his messages accordingly. He texted more than 62,000 voters in the 18+ group, with approximately 22,000 of them located in 10 key swing states. He also texted his 17-and-under Members asking them to share voter registration information with family and friends.
Conclusion
In addition to these efforts, Behling used Community for Talk the Vote, his initiative that provided information on how to talk to family and friends about voting. By texting 187,026 of his Members, he saw a 14% CTR.
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