Supercharging Your Call-to-Action Can Increase Conversion Rate

If your marketing campaigns still rely on 'Buy Now' as your main CTA, you may be leaving serious money (and valuable relationships) on the table.

In today’s oversaturated marketing environment, brands that stand out are the ones driving more than just sales. They are cultivating communities of loyal fans and fostering deeper, long-lasting relationships with consumers who turn into brand advocates. 

That’s what SMS unlocks. Two-way conversations so customers feel like they’re chatting with their favorite brand rather than being blasted by them. That’s what drives real engagement. And yes, higher conversions.

Replace 'Buy Now' With 'Text Us' And Watch Conversions Grow

When you prompt someone to click ‘Buy Now’, you’re pushing them to complete a transaction. But if that person isn’t ready to buy at that moment, you’ve lost them. On the other hand, when you invite someone to text your brand, you create an open channel, for ongoing engagement, nurturing, trust, until they are ready to buy. 

This single CTA shift lets you:

• Capture disclosed data and deeper intent signals
  
  
• Personalize content based on user behavior
  
  
• Trigger custom automated flows for timely and relevant response
  
  
• Create long-term engagement loops instead of one-time purchases
  
  

“Buy now” may close a sale. “Text us” creates a connection for many more. By texting, you're reaching them at the most frictionless, conversion-friendly moment right on their phone.

How SMS Marketing Can Increase Conversions (and Long-Term Value)

Because SMS cuts through the noise, it sees much higher engagement levels compared to traditional channels. At Community, we’ve seen first-hand that, when done right, SMS marketing sees open rates of 98% and average click rates of 45%. Compare that to email marketing open rates falling below 38% and click rates under 1.3% on average. 

E-mail inboxes get cluttered and, with Gmail filtering emails to its promotional tab making it harder for brands to land users’ primary tab, SMS is no longer just an alternative. It’s a major advantage.

But the real magic? It’s not just about making your message seen but making them matter, with smarter targeting, personalized content, and continuous engagement.

• Targeting: The right SMS platform should offer serious targeting capabilities, from demographics like age, gender, and location to behavioral signals and custom fields. Your ability to segment the right people is what sets you apart.
  
  
• Personalization: Your platform of choice should give you access to disclosed data so you can send the right content to the right people. Studies show that 71% of consumers expect personalized interactions, and 76% feel frustrated when it doesn’t happen. 
  
  
• Engagement: A smart SMS strategy can get 10x higher engagement than traditional channels with average open rates of 98%, and 90% of people responding within 30 minutes. When you consistently show your audience that you listen and understand their preferences, they keep coming back. 

The result is fewer texts, but more targeted and high-converting ones. That’s why “text us” is a much better CTA than “buy now”.

Ready to See It in Action?

Demo the Community experience and see how we help brands like yours move from one-way marketing to mutual connection.