Welcome to the last blog in our four-part series exploring the new Flows capabilities in Community. If you missed the first three, "The Summer of Flows", "Unleashing Personalization with Branching Logic," and “Expand Customer Conversations with Joined a Subcommunity Flow,” catch up and see how brands are connecting smarter and faster with their audiences.
Automated Flows are critical for driving two-way text conversations at scale. They ensure the right message gets to the right people, at the right time, without adding manual work.
Let’s dive into the Campaign Follow-Up Flow which is the beating heart of the Community promise of deep, personalized engagement with your most loyal fans and customers.
A Campaign Follow-Up Flow is an automated message sequence triggered when a member interacts with a Campaign. Options include a link click, a response with a keyword, or no action taken at all. Instead of blasting a one-time message and hoping for the best, or having to follow up manually, this Flow lets you react in real-time based on member behavior. Did they click a link but didn’t complete the action? Send a timely reminder. Responded with a specific keyword? Route them into a Subcommunity and send personalized content based on their interests. Didn’t engage at all? Follow up with a softer touch. These triggers provide surgical control over how and when to re-engage your audience. Follow-ups can be instant or delayed, like sending a reminder 30 minutes after a link was clicked. The Campaign Follow-Up Flow turns static messages into dynamic conversations helping drive better results through smarter, behavior-driven engagement.
Less than 2% of sales happen from a single marketing touch. Most require five or more. In text marketing, the first message is just the beginning. The real impact comes from building deeper relationships by showing up at the right time. Campaign Follow-Up Flows help marketers automate responses based on how members engage (or don’t engage). Every click, reply, or lack of response becomes a new opportunity to connect. By responding to each cohort in a timely, relevant way, these flows move members toward meaningful outcomes, like higher engagement and conversions, not just opens.
The Campaign Follow-Up Flow is the key to automatically turning one-way text blasts into real two-way conversations. By triggering personalized replies based on member behavior, these flows deepen engagement and drive action at scale. They are essential for building connections and nurturing relationships with your audience.
By automating follow-ups based on user interactions, you show them that you listen and ensure that every message is timely, relevant, and personalized, even at scale. This targeted approach not only increases your chances of re-engaging users, but also fosters a sense of connection that leads to higher conversion rates. Plus, follow-up data can provide valuable insights to further refine future marketing strategy. Here’s what happens when customers do it right:
Ultimately, implementing a Campaign Follow-Up Flow transforms one-time interactions into ongoing dialogues, significantly optimizing the customer journey and driving long-term growth.
Want to promote a limited-time offer and follow-up with each member to ensure they take advantage? And send a different follow-up to those who didn’t click the link prompting them to get in before it expires? The Campaign Follow-Up Flow can help.
A retail shoe store sends a Campaign out to their most loyal customers with a buy one, get one (BOGO) coupon link. Buy one pair, get the second pair at 25% off. For members that click on the link, the follow-up is to ask what style of shoes they wear most often while sending a timely reminder to stop in and use their coupon. For those that did not respond, the follow up is two more messages for them to take advantage of the offer before it is too late. This ensures that your most engaged members don’t forget to complete an action, while your less responsive ones get a second or third nudge that’s still relevant and timely to increase your response rates.
Want to tailor follow-ups based on what topics your audience cares about most? A Campaign Follow-Up Flow makes it easy.
A content creator asks their audience to vote on topics for their next video. Based on the keywords in the incoming responses, this creator can automatically follow-up by asking deeper questions and sharing exclusive content by topic or send reminders to nudge non-responders. Routing members into topic-specific Campaign Follow-Up Flows delivers on the promise of personalization at scale. It also gathers more zero-party data while offering real value by tailoring content to individual preferences.
Want to boost ticket sales for games or concerts? With Campaign Follow-Up Flows, you can.
Send a message to all of your fans about your next game or tour date. Then, follow up 48 hours later with a reminder that time is running out. This smart, timely sequence builds urgency and increases conversions, without the need to create and send multiple one-off campaigns.
Campaign Follow-Up Flows are not just a feature; they are a fundamental shift from one-way broadcasting to genuine two-way conversations. By automating timely, behavior-driven messages, you ensure that every interaction becomes a new opportunity for connection and conversion. Stop leaving revenue and relationships on the table with "one-and-done" campaigns. It's time to transform your customer journey from a static message blast into a dynamic, loyalty-building dialogue.
Ready to scale your follow-up strategy? Let’s build smarter together.