Case Studies

LAFC Drives Fan Growth and Ticket Sales Using Community Flows

Written by Admin | Jan 26, 2026 2:59:02 PM

 



The Los Angeles Football Club wanted to share ticket information without forcing their audience to dig through emails, apps, or websites. They turned to SMS to meet fans where they are - on their phones!

Using Community’s patented Flows feature to connect with their fans in real-time, they sent automated messages, triggered by user behavior, that felt personal and not robotic. 

The Campaign

  • Launch a streamlined experience using automated Flows.

  • Fans texted “Coliseum” to (213) 818-5232 and instantly received details about home-opener tickets.

  • The team also prompted fans to text “REMIND” to get automatic notifications the moment tickets went on sale.

The Solution 

  • 3.4K new Community members in 48 hours

  • 50% CTR on engagement messages

  • Deeper, more direct connection with fans


This is what modern sports marketing, fan engagement, and audience strategy look like: fast, personal, and built on real-time communication. By leveraging Community’s automation capabilities, the team provided a much better fan experience and grew their fanbase substantially in a short period of time, with minimal effort.