How the Minnesota Vikings Used Community to Drive 170% Growth and Acquire 34K New Members

Written by Admin | Apr 16, 2025 4:00:00 AM

The campaign achieved:

Overview

The Minnesota Vikings set out to grow their Gen Z fanbase and deepen engagement using Community’s SMS platform. Through a 10-day giveaway campaign, the Vikings leveraged Community to personalize giveaways - in partnership with popular brands = based on Gen Z’s interests. The team took fan engagement to the next level, far exceeding their subscriber growth target.

How the Vikings Used Community

Seamless Fan Engagement
Direct, real-time interactions kept fans engaged throughout the campaign.

Personalized Content
The campaign was tailored to Gen Z preferences and interests, making giveaways more relevant and exciting.

Audience segmentation
The Vikings used Community’s segmentation abilities to drive targeted communication and long-term engagement with their Gen Z audience.

Conclusion

By leveraging Community’s SMS platform, the Vikings turned a giveaway into a powerful engagement tool for growing their Gen-Z fanbase. This campaign not only expanded their reach but also set a new standard for how sports teams can activate and retain fans through SMS.

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