Fresh off of a 2023 NWSL Championship, Gotham FC are leaders both on and off the pitch. With Community, the club has been able to drive key business metrics beyond single game ticket sales, as the women's game continues to grow. By actively leveraging the platform for emerging areas of business need, Gotham was able to drive key business metrics for critical season ticket initiatives.
"We used Community to promote our 'Win a Dinner with Ali Krieger giveaway' and it unlockedengagement that goes beyond the typical response rate we get from organic channels likeemail. This text campaign allowed us to actually have 1-1 conversations with our fans, which isusually something we can only get inside the stadium! Ultimately, we were able to generatetens of thousands of dollars worth of season ticket leads (in just one day!), plus we were ableto identify which fans connect deeply with opportunities for player interactions, which allowsus to further segment our audience based on key purchasing drivers."
- Paige Northup, Director of Marketing, Gotham FC
Ready to level up your messaging game? Let's connect and find out what Community can do for you.