Welcome to part three of our four-part blog series exploring the new Flows capabilities in Community. If you missed the first two, "The Summer of Flows" and "Unleashing Personalization with Branching Logic," catch up and see how brands are connecting smarter and faster with their audiences.
To describe all Flows at the simplest level, think of them as automated text messages triggered by your audience’s response to an originating text message. Flows send the right message, to the right people, at the right time, without adding manual work. It’s personalized engagement at scale.
Let’s dive into one of our most powerful automations yet: the Joined a Subcommunity Flow, including key use cases.
Joined a Subcommunity Flow helps you deepen relationships and expand the number of conversations you have with members to get them interested in new content, products and services as their interests change and their needs grow.
Community’s segmentation capabilities put members into various subcommunities based on their likes, interests, and responses to a text message. This new Flow triggers a text message when a new interest is identified, driving engagement to the new member of the subcommunity, delivering timely, relevant, and highly personalized, two-way conversations about their new interest.
Imagine someone is already part of your Tickets Subcommunity, but now they’ve joined your Merchandise Subcommunity. A Joined a Subcommunity Flow can send them a friendly welcome message, introduce new merch, and even include a special offer - all automatically. No manual follow-up needed.
Subcommunities are sub-groups within your broader Community that organize members around specific interests, like season ticket holders or merch shoppers. These segmentation tools create engaging, two-way texting experiences, driving deeper, ongoing conversations.
When a member is added to a new Subcommunity, it’s a signal: they’re showing intent and giving you a chance to build a stronger connection. Joined a Subcommunity Flow closes the gap between that signal and your next interaction.
Joined a Subcommunity Flow opens doors for growth with your existing customers and transforms passive interest into proactive engagement. When an existing member joins a new Subcommunity and signals intent, it allows you to expand conversations about new interests, and move beyond their initial motivation to join your Community. This creates a pathway to increase share of wallet, introducing timely, targeted selling opportunities to members who already trust your brand. The business benefits are clear: faster follow-ups, smarter segmentation, and higher lifetime value, without the manual work.
Let’s walk through how leading brands are using Joined a Subcommunity Flow to convert interest into engagement:
Want to sell more merchandise to people interested in buying tickets? Joined a Subcommunity Flow can help.
Imagine members of your "Interested in Tickets" Subcommunity receive messages about upcoming games, ticket bundles, and even season ticket offers. As part of one of the upcoming game ticket messages, you can offer them a discount on merchandise to gear up for the game. If they click on the merch offer link, they’re automatically added to your Merchandise Subcommunity and immediately sent a message with more information and offers about other merch. Based on those offers, customers can be automatically added to additional subcommunities, such as vintage jerseys, hats, or collectibles, or even what type of person they are shopping for, based on their responses. Once they are added to those Subcommunities, you can instantly welcome them and provide more information and offers that meet their more specific needs. No manual sorting. No missed opportunities. Just timely, action-driven communication that boosts your sales.
How about automating a series of messages to members who have shown interest for specific characters in your TV series and learning more about those characters? Joined a Subcommunity Flow can help.
Ask fans which character they love most and some replied with "Zara" and others,"Eli." Each keyword reply auto-adds them to a matching Subcommunity. Now, you can build a character-specific journey: exclusive content, behind-the-scenes video, merch alerts, all tailored to that fan’s favorite character. It's a mini fan club on autopilot.
Want to cross-sell new products or accessories? Joined a Subcommunity Flow can help.
You already have members in your designer jeans Subcommunity, but you want them interested in tops, jackets, or accessories. You could ask them what their favorite season is, then add those who reply “Fall” to a Fall Trends Subcommunity that features sweaters, jackets, and boots. You could ask your customers how they like to style their jeans, then group them in other Subcommunities based on their response. If someone says “blouse,” “t-shirt,” or“accessories,” you can automatically route them into your corresponding Subcommunities and instantly message relevant options and offers.
Need to follow up with supporters who joined a subcommunity after pledging support for a cause? Joined a Subcommunity Flow can help.
After a campaign encouraging members to text in support of a policy, you can automatically add them to that policy Subcommunity. Then follow up with next-steps like signing a petition, attending an event, or making a donation to support that policy. From there you can ask how they prefer to get involved, whether they volunteer or donate, and then assign them to more detailed Subcommunities based on their response. This makes advocacy feel respectful, not pushy. Engaging, not demanding. Action-oriented, not just aspirational.
Your audience is already telling you what they want, creating new opportunities to expand your relationship. Joined a Subcommunity Flow helps you listen, respond, and drive action at scale. Whether it’s selling more merch, deepening fan loyalty, helping customers put together a great outfit, or moving supporters to donate to your cause, the options are endless. It allows you to meet people exactly where they are and guide them to their next move.
Ready to put Joined a Subcommunity Flow to work? Build your first flow today and see how real-time automation can drive engagement like never before.