Community for Entertainment

Immerse your fans with in-world experiences in the highest engagement medium, direct to their text messages.

Your Community will...

Communities of all kinds

From large studios to independent films, TV shows to Youtubers, see how leading brands create value with Community.

Sony Pictures Entertainment

(310) 634-1918
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Bravo

(917) 809-2240
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John Wick

(310) 564-8005
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School Spirits

+1 (608) 599-5110
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Swarm

(901) 582-8002
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Community is about to become your secret weapon

Grow your Community with a full suite of integrations and fully compliant opt-ins. Engage your Community with advanced features that scale your ability to connect and convert in a meaningful way.

Advanced Audience Creation

Filter by age, location, favorite movie genre or TV shows, interests and other declared demographic information to make sure you are reaching the right people at the right time.

Geo-Targeting

Geo-target your audience  to sell out private screenings, drive traffic to local theaters and IRL events.

Communities

Segment your audience by learning about their favorite TV shows, cast members, movie genres, streaming services they are subscribed to and more to super-serve them relevant content they actually care about!

Awards & Accolades

Featured Case Study: Lionsgate John Wick Chapter 4

Lionsgate's SMS campaign for John Wick: Chapter 4 used a variety of strategies to generate excitement for the film, including social media teasers, exclusive early screenings, and text messages with a special message from Keanu Reeves. The campaign was a huge success, increasing anticipation for the upcoming release and resulting in a sell-out of early screenings.
75K+
Subscribers Acquired
99%+
Member Retention Rate
80%+
Average Click Through Rate

Community Features Utilized

Direct Fan Engagement
Rich Media Campaigns
Audience Segmentation
Geo-targeted Messaging

Featured Case Studies

Warner Brothers

Dune: Part 2

Warner Bros Pictures, Legendary Entertainment and Call of Duty partnered with Community to support Dune: Part Two and the movie-themed packs available on Call of Duty Modern Warfare. A reward for Call of Duty fans, the Dune: Part Two themed Calling Cards for the “Duke of Arrakis” and “Champion of Cruelty,” were offered as unique codes for fulfillment via a text message to the Dune: Part Two number. Launched on March 1, 2024, and in celebration of the film’s opening day, Call of Duty announced on their social handles, encouraging fans to text the keyword and join the Dune Community.
10X
Weekend Acquisition
37%
Fandango Link CTR
3X
Engagement Increase

NBC Universal

Chucky Season 3

NBCUniversal implemented an innovative text messaging campaign featuring the iconic horror character Chucky, to promote the 3rd season of its TV series. The dynamic campaign allowed fans to text directly with Chucky leading up to and during the season debut.
15.7K+
Subscribers Acquired
47.9%
Average CTR
99.8%
Average Retention

Sony pictures

Spider-Man: Across Spider-Verse

Sony Pictures leveraged Community to engage fans of Spider-Man: Across the Spider-Verse, fostering connections and driving advocacy leading up to the film's release. Through personalized experiences, exclusive content, and ongoing engagement, they activated audiences to become deeply invested in the Spider-Verse.
99%+
Member Retention
3X
Average CTR
2X
Avg Response Rates

HBO Max

Gossip Girl

HBO Max, home to groundbreaking series and documentaries, launched a TV series marketing promotion for the Gossip Girl Reboot which premiered in July 2021. The goal was to build up an audience of superfans, directly engage them in an authentic way, and ultimately convert them to drive tune-ins and viewership, boost subscribers for HBO Max, and encourage word-of-mouth marketing.
4X
CTR Increase
24%
Response Rate
9X
Engagement vs
Social Media

HBO Max

Pretty Little Liars

HBO Max, home to groundbreaking series and documentaries, launched a TV series marketing promotion for the Pretty Little Liars Reboot which premiered in July 2022. The goal was to build up an audience of superfans, directly engage them in an authentic way, and ultimately convert them to drive tune-ins and viewership, boost subscribers for HBO Max, and encourage word-of-mouth marketing.
10K+
Superfans Acquired
32%+
Overall CTR
99.8%
Retention Rate

universal pictures

The Black Phone

Universal Pictures, one of the largest movie studios in Hollywood, launched a theatrical marketing promotion for an original title from Blumhouse Productions and Universal Pics within the horror genre, The Black Phone. The goal was to build up an audience of superfans, directly engage them in an authentic way, and ultimately convert them to sell-out screenings, sell movie tickets, and encourage word-of-mouth marketing.
7K+
Link Clicks
4X
Ticket Sales ROI
$110K
Opening Weekend Rev

lionsgate

John Wick Chapter 4

Lionsgate's SMS campaign for John Wick: Chapter 4 used a variety of strategies to generate excitement for the film, including social media teasers, exclusive early screenings, and text messages with a special message from Keanu Reeves. The campaign was a huge success, increasing anticipation for the upcoming release and resulting in a sell-out of early screenings.
75K+
Subscribers Acquired
99%+
Member Retention
80%+
Average CTR

SKYBOUND ENTERTAINMENT

Invincible

Skybound Entertainment partnered with Community to engage global Invincible fans with unique experiences throughout the Season 2 campaign. For their island in Fortnite, the team shared a unique Island Code for fans to play in-game and asked them to reply “LAVA” to join the discord conversation. A record-breaking number of fans joined the discord server and signed up for Skybound’s loyalty program as a result of the successful activations.
35K+
Subscribers Acquired
4X
Average Response Rate
54%
Average CTR

What Leaders are saying

Arnold Alan Klein
Director, Global Digital Marketing,
Universal Pictures

“Audience engagement and insight are some of the most critical metrics for determining the success of a project. We knew that with the release of “The Black Phone,” we wanted to do something different as part of the theatrical campaign. The direct connectivity to our audience that Community provided quickly exceeded our expectations by providing incredible engagement rates and the ability to activate locally in key markets; it allowed our fans to have one-of-a-kind experiences that would not have been possible with any other platform.”

Anthony Cain
Director of Integrated Marketing Strategy, HBO Max

“For the newest chapter of Gossip Girl we knew we wanted to do something future-forward to immerse audiences into the show. The instant and direct engagement on Community allowed us to do things like send text blasts with exclusive content and teasers to our fans at the exact same time that a blast was sent by Gossip Girl in the show, with so many fans commenting that this made the show feel truly “real”. Overall, Community worked to make the world of Gossip Girl feel real for fans, utilizing social media in the same way that it was depicted in the storyline - this was something truly unique to this medium.”

Jared Cohen
Vice President Social Media Marketing,
Sony Pictures

"We want to activate a new movie going audience, and where do we find them? Community. The platform is such a unique and fun tool to engage audiences. Fans texted us because they’re interested and Community is a way to convert them. Once you have texted in, you are going to get exclusive updates from the Spider Society. You are really in our world, you’re a friend of ours. It’s like texting a friend, which is so different from any other social channel. And we are now hitting a Gen Z audience. It’s an audience we want to make sure we reach for all of our movies, especially Spider-Man: Across the Spider-Verse. This film is meant for all audiences and we want to make sure we connect with as many as possible!"

Kimiya Jafari
Social Marketing Manager,
Prime Video & Amazon Studios

“Once we secured our in-world Memphis area phone number, production added it within episode 6 (which actually took place in Memphis). This made fans feel like they were watching a real “true crime” episode - asking them to contact us if they had any information on Dre’s whereabouts.  What’s funny is before we even promoted the number, we were getting text messages from fans who already watched the show and had gotten to episode 6. So they just decided to test it and see if it was a real number on their own. That was really fun to see! After release weekend, we already had over 2,100 community members. We knew at this point people wanted more. We also started seeing viral tweets and TikToks from fans about the activation at this point. Not just about the show, but tweets and videos solely about the activation itself. That’s when we knew we had something special on our hands!”
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