From Photo Walks to Sold-Out Shows: How Bryan Brock Built a Creative Community via Text

Overview

Bryan Brock is a creative force with a dual mission. As the Director of Strategic Partnerships of The Remix Project, a nonprofit that’s been mentoring underserved youth in business, music, and the arts for over 20 years, he’s long been invested in building community. But after 2020, that commitment took a more personal turn - through the lens of a camera.

When the pandemic gave him space to explore photography, Bryan started capturing everyday life in Toronto. What began as a solo passion project quickly evolved into something bigger. His creative network expanded, events sold out, and he started organizing photo walks, workshops, screenings and more across North America.

To keep it all running, and to stay personally connected, he turned to Community because it let him scale his reach while maintaining meaningful, 1:1 connections with his audience of creatives.

‍Bryan’s Community Goals

• Ensure 1:1, personalized communication with his audience at scale
• Share event invites and provide real-time updates to creatives and event go-ers
• Build engagement, reattendance, and event momentum through exclusive access sign-ups 
• Collect feedback from his audience to shape future content across platforms like Substack and YouTube

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How Bryan Uses Community to Support His Creative Brand

• Event Launches: Photo walks, gallery shows, and film screenings drop on Community first - with most events selling out in a matter of hours
• Personal Touch: Birthday messages, check-ins, and real-time replies that make followers feel seen, supported, and connected
• Feedback Loop: Crowdsourcing questions and Substack topics help guide future content, and has resulted in average response rates of 11-19%
• Growth & Exclusivity: Early access before releasing events to the public creates exclusivity that drives loyalty, word-of-mouth growth, and consistent turnout

“I think I have something very unique and special. There’s not a lot of people in Toronto - or even Canada - doing what I'm doing. Community gives me a way to connect with people who believe in it.” – Bryan Brock, Photographer & Director of Strategic Partnerships of The Remix Project

Want to join Bryan’s creative circle? Text 647-424-2278 to get early access to events, photo drops, workshops and more!

If you're ready to explore what Community can do for your business, let's chat!

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