How the Carolina Hurricanes Maximize ROI through SMS

The Carolina Hurricanes are leaders in leveraging technology to segment, engage, and activate key audiences. With the Community platform, they have excelled in striking the balance between fan engagement and revenue growth efforts. The Hurricanes partnered with Community to enhance fan engagement while driving revenue growth through advanced audience connection tools.
 

Campaign

• Leveraged demographic-based campaigns to build fan data with open-ended prompts
• Gathered fan data with targeted, high-impact content
• Drove channel growth and boosted engagement through gated offers, unique content, sweepstakes, and campaign activity

Key Features

• Exclusive text offerings leading to continuous audience growth
• Premium, 2-way conversations leveraged to drive zero-party data capture 
• Pre-scheduled messaging for consistent fan engagement

The Results

With Community's powerful segmentation features and advanced fan engagement platform, the Hurricanes were able to harness their massive fan growth with relevant audience engagement. By actively leveraging the platform as an ongoing source of fan data, the club drove best-in-class performance.

“We are constantly looking for ways to provide the best service, engagement, and opportunities for our fans. Our partnership with Community has helped do just that. With growth tools, segmentation, and a world-class platform, we're excited to take our fan engagement (and ROI) to new heights this season.”
— Matt Sutor, Vice President of Marketing, Carolina Hurricanes